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    Poultry Business – June 2025 issue

    By Chloe RyanJune 9, 2025
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Farmers urged to ‘dip a toe’ in LEAF Open Farm Sunday virtual event

Chloe RyanBy Chloe RyanAugust 25, 20203 Mins Read
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Food and biodiversity will be at the heart of LEAF Open Farm Sunday’s (LOFS) two-day virtual event in September. Featuring live interactive tours and demonstrations from farmers and chefs from around the UK on 19 and 20 September, organisers Linking Environment And Farming (LEAF) are calling on farmers to get involved by sharing their own short film clips, photos and stories of food and farming across social media.

This builds on the success of the first virtual Online Farm Sunday held in June to mark the original date of farming’s annual open day and which attracted thousands of viewers. LOFS is teaming up with British Food Fortnight and Scottish Food and Drink Fortnight, also held in September, in an ambitious back-to-back weekend which brings a new cookery element to celebrate not only farming but the food it produces.

Farmers can take part through Facebook, Twitter and Instagram using #LOFS20.  The focus on Saturday 19 is nutritious food, seasonal recipes and cookery demonstrations.  On Sunday 20 farmers across Britain are invited to virtually open their farm gates and show the public how their food is produced and the amazing work they are doing to protect and enhance the wildlife and biodiversity on their farms.  

Farmers will be encouraged to go live on Facebook, send in videos and share photographs about their wildlife and biodiversity highlights. Whether it is bee friendly crops, habitat banks or wildflower meadows to boost biodiversity, the day will be a virtual celebration of all that farmers do to protect and enhance the environment and the value of nature to people’s health and wellbeing.

Annabel Shackleton, LEAF Open Farm Sunday Manager, said: “At the very heart of LEAF Open Farm Sunday is telling the real stories of farming and this is the perfect opportunity for farmers across the country to get involved and collectively make a huge positive impact on the British public.

“It is not the event we had originally planned for 2020, but in fact both of our virtual events – in June and in September – provide an amazing opportunity to involve more farmers from all corners of the country. These could be farmers who may not have been able to host a LEAF Open Farm Sunday event for whatever reason before, but who can dip their toe in this year with as little as one photo or a self-made video on their social channels. What we want to show is a really rich and diverse kaleidoscope of farming stories from the people who can tell them best.”

 

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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