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    Poultry Business – June 2025 issue

    By Chloe RyanJune 9, 2025
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    June 9, 2025

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Agri-tech advances in the spotlight in new report

Chloe RyanBy Chloe RyanNovember 19, 20192 Mins Read
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Experts from Harper Adams University have helped NFU Mutual produce a report on agri-tech, showcasing the university’s work in precision farming and agribusiness.

The report, part of NFU Mutual’s new agri-tech initiative, provides valuable insight and case studies to support farmers across the country.

The university’s advances in drone technology feature heavily in the report. Professor Mark Rutter contributed his expertise on agri-tech and animal welfare to the report. 

“Technology will have a crucial role to play in livestock farming so that UK farmers can compete with the rest of the world,” says Rutter. “These technologies are not about replacing the skills of the expert stockperson, they are about managing animals more effectively and efficiently.”

As well as practical agri-tech, the report focuses on agribusiness and how new technology might change the running of a farm. Harper Adams University is helping farmers to overcome issues with a new training course sponsored by NFU Mutual, running in partnership with the Worshipful Company of Farmers: Adopting Precision Technology in Agriculture.

“Many farmers are still cautious about the approach and the viability of investing in new technology,” says Simon Thelwell, Associate Head of Business Management, Agribusiness and Agrifood management at Harper Adams. “But at Harper we’re helping farmers and agribusiness managers fulfil their precision vision with this training course which is run over three weeks with a visit to the Netherlands included.”

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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