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Health & Welfare

Noble Foods and Cranswick recognised as global leaders on farm animal welfare

Chloe RyanBy Chloe RyanFebruary 26, 20196 Mins Read
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Noble Foods and Cranswick have been recognised as global leaders on farm animal welfare, alongside Waitrose, Marks & Spencer and Co-op Group (Switzerland).

Launched today, the seventh annual Business Benchmark on Farm Animal Welfare confirms Cranswick, Noble Foods, Marks & Spencer, Waitrose and Co-op Group (Switzerland), as global leaders on farm animal welfare. However, while many of the 150 companies covered by the Benchmark have now adopted farm animal welfare policies and implemented farm animal management systems, the majority provide limited or no information on their farm animal welfare performance. 

Commenting on the overall findings, Nicky Amos, Executive Director of BBFAW noted: “Company practice continues to show consistent year on year improvement. For example, 53% of companies now have explicit board or senior management oversight of farm animal welfare and 71% have published formal improvement objectives for farm animal welfare.  However, these encouraging findings on management processes are not matched by performance; for example, while just over half of companies report on the proportion of animals that are free from close confinement, only one in four companies covered by the Benchmark provides any information on the proportion of animals that are stunned prior to slaughter and only one in five companies reports on live animal transport times.”

Of the 150 companies (up from 110 last year) assessed, 63 were in the producers & manufacturers sector, including the top 40 global producers (which represent the top 10 poultry producers) with annual revenues of over US$4.6 billion. There were 23 new producers/manufacturers in the 2018 Benchmark with Campbell Soup Company, Hilton Food Group, Kerry Group and Hershey Co. amongst them. Overall, in the producers & manufacturers sector, eight companies moved up one tier, five fell by one tier, and 27 companies were non-movers.

The producers & manufacturers sector saw the highest number of new companies being assessed by the BBFAW this year, with many new entrants appearing in the lowest two tiers. Despite this, two producers appeared in the top Tier again this year – Noble Foods, which had briefly dropped to Tier 2 in 2017, and Cranswick which has retained its top polling position.

Two factors contributed to Noble Foods reclaiming its Tier 1 position this year. First, the company has improved its performance reporting and welfare impacts for laying hens and dairy cows (used in the company’s Gü desserts), and for its position on the responsible use of antimicrobial medicine. Noble Foods does not permit the routine prophylactic use of antimicrobials, but acknowledges that controlled intervention may be required on a clinically assessed risk basis to prevent the outbreak and spread of disease and to safeguard animal welfare. Noble Foods requires its farmers’ medicine records to provide an annual record of the amount of antibiotics used, and for each farmers’ use of antibiotics to be reviewed annually by a vet.

Kraft Heinz’s has moved up from Tier 3 to Tier 5. This progress can largely be attributed to the company publishing updated animal welfare policies, and more detailed reporting on the company’s management controls and improvement targets, and its animal welfare performance in its 2017 Corporate Social Responsibility report.

Globally, Kraft Heinz is switching to using only cage-free eggs across all its operations by 2025 and in Europe, its goal is to achieve 100% free range by 2020. The company has also committed to source all its pork globally from suppliers that do not use sow stalls. Since 2017, Kraft Heinz has been giving preference to suppliers that are able to help it achieve its goal of being 100% sow stall free. The company is committed to improving the welfare of broiler chickens by working with its suppliers and the industry to meet even higher welfare standards by 2024.

Caroline Krajewski, Head of Global Corporate Social Responsibility for Kraft Heinz said:  “Treating animals with care, understanding and respect is fundamental to our animal welfare agenda, which is why we’ve set clear positions with transparent reporting mechanisms to track our progress. We know responsible sourcing is important to our stakeholders – and it’s important to us – so you’ll continue to see more from Kraft Heinz as we grow in this area.”

Other producers or manufacturers to successfully move up a tier are Groupe Danone and Vion Food Group, both of which moved to Tier 2. Unilever, Perdue Farms and Cargill remained in Tier 2, while 2 Sisters Food Group, Nestlé and Premier Foods remained in Tier 3. Companies dropping a tier were BRF, JBS and Danish Crown (from Tier 2 to Tier 3) and Dean Foods and General Mills (from Tier 4 to Tier 5).

The overall average score at 32% is down from 37% in 2017, but this is not unexpected with the introduction of 43 new companies and the increased weighting (from 24% in 2017 to 35% of the total score in 2018) of the performance reporting and impact questions in the 2018 benchmark.  If we were to exclude the scores for the new companies and the increase in weighting, then the overall average scores would have been 38% and 41% respectively.  

Dr Rory Sullivan, Expert Advisor to the BBFAW noted: “Investors need to have confidence that companies are delivering the outcomes that they aspire to, in terms of improved farm animal welfare and in terms of better business risk management. The benchmark exposes the gap between policies and performance, highlighting those companies whose governance processes work effectively and those that are not fit for purpose in a world where farm animal welfare is an increasingly important driver of business value.” 

Philip Lymbery, chief executive of Compassion in World Farming added: “The benchmark and the investors supporting it have played a key role in keeping farm animal welfare firmly on the corporate agenda. As this year’s report shows, we need to ensure that this attention delivers real and concrete benefits for animals farmed for food.”

The benchmark is a long-term change initiative which is showing signs of progress. Of the 55 food companies that have been continuously benchmarked since 2012, 17 (31%) have moved up one Tier, 20 (36%) have moved up two Tiers and 8 (15%) have moved up three Tiers.  Furthermore, the average score for these trend companies has improved from 25% in 2012 to 48% in 2018.  

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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