Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. June 2025
    2. 2025 Innovation supplement
    3. May 2025
    4. April 2025
    5. March 2025
    6. 2025 Feed and Nutrition supplement
    7. February 2025
    8. January 2025
    9. December 2024
    10. November 2024
    11. October 2024
    12. September 2024
    13. 2024 Building for the Future supplement
    14. August 2024
    15. 2024 Poultry Health supplement
    16. July 2024
    17. 2024 National Egg and Poultry Awards finalists supplement
    18. June 2024
    19. 2024 Innovation supplement
    20. Pig & Poultry Fair 2024
    21. May 2024
    22. April 2024
    23. March 2024
    24. February 2024
    25. January 2024
    26. December 2023
    27. November 2023
    28. Processing Equipment Supplement – Nov 2023
    29. October 2023
    30. Building Supplement – Sept 2023
    31. September 2023
    Featured

    Poultry Business – June 2025 issue

    By Chloe RyanJune 9, 2025
    Recent

    Poultry Business – June 2025 issue

    June 9, 2025

    Poultry Business – 2025 Innovation supplement

    June 9, 2025

    Poultry Business – May 2025 issue

    May 15, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Health & Welfare

Noble Foods and Cranswick recognised as global leaders on farm animal welfare

Chloe RyanBy Chloe RyanFebruary 26, 20196 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Noble Foods and Cranswick have been recognised as global leaders on farm animal welfare, alongside Waitrose, Marks & Spencer and Co-op Group (Switzerland).

Launched today, the seventh annual Business Benchmark on Farm Animal Welfare confirms Cranswick, Noble Foods, Marks & Spencer, Waitrose and Co-op Group (Switzerland), as global leaders on farm animal welfare. However, while many of the 150 companies covered by the Benchmark have now adopted farm animal welfare policies and implemented farm animal management systems, the majority provide limited or no information on their farm animal welfare performance. 

Commenting on the overall findings, Nicky Amos, Executive Director of BBFAW noted: “Company practice continues to show consistent year on year improvement. For example, 53% of companies now have explicit board or senior management oversight of farm animal welfare and 71% have published formal improvement objectives for farm animal welfare.  However, these encouraging findings on management processes are not matched by performance; for example, while just over half of companies report on the proportion of animals that are free from close confinement, only one in four companies covered by the Benchmark provides any information on the proportion of animals that are stunned prior to slaughter and only one in five companies reports on live animal transport times.”

Of the 150 companies (up from 110 last year) assessed, 63 were in the producers & manufacturers sector, including the top 40 global producers (which represent the top 10 poultry producers) with annual revenues of over US$4.6 billion. There were 23 new producers/manufacturers in the 2018 Benchmark with Campbell Soup Company, Hilton Food Group, Kerry Group and Hershey Co. amongst them. Overall, in the producers & manufacturers sector, eight companies moved up one tier, five fell by one tier, and 27 companies were non-movers.

The producers & manufacturers sector saw the highest number of new companies being assessed by the BBFAW this year, with many new entrants appearing in the lowest two tiers. Despite this, two producers appeared in the top Tier again this year – Noble Foods, which had briefly dropped to Tier 2 in 2017, and Cranswick which has retained its top polling position.

Two factors contributed to Noble Foods reclaiming its Tier 1 position this year. First, the company has improved its performance reporting and welfare impacts for laying hens and dairy cows (used in the company’s Gü desserts), and for its position on the responsible use of antimicrobial medicine. Noble Foods does not permit the routine prophylactic use of antimicrobials, but acknowledges that controlled intervention may be required on a clinically assessed risk basis to prevent the outbreak and spread of disease and to safeguard animal welfare. Noble Foods requires its farmers’ medicine records to provide an annual record of the amount of antibiotics used, and for each farmers’ use of antibiotics to be reviewed annually by a vet.

Kraft Heinz’s has moved up from Tier 3 to Tier 5. This progress can largely be attributed to the company publishing updated animal welfare policies, and more detailed reporting on the company’s management controls and improvement targets, and its animal welfare performance in its 2017 Corporate Social Responsibility report.

Globally, Kraft Heinz is switching to using only cage-free eggs across all its operations by 2025 and in Europe, its goal is to achieve 100% free range by 2020. The company has also committed to source all its pork globally from suppliers that do not use sow stalls. Since 2017, Kraft Heinz has been giving preference to suppliers that are able to help it achieve its goal of being 100% sow stall free. The company is committed to improving the welfare of broiler chickens by working with its suppliers and the industry to meet even higher welfare standards by 2024.

Caroline Krajewski, Head of Global Corporate Social Responsibility for Kraft Heinz said:  “Treating animals with care, understanding and respect is fundamental to our animal welfare agenda, which is why we’ve set clear positions with transparent reporting mechanisms to track our progress. We know responsible sourcing is important to our stakeholders – and it’s important to us – so you’ll continue to see more from Kraft Heinz as we grow in this area.”

Other producers or manufacturers to successfully move up a tier are Groupe Danone and Vion Food Group, both of which moved to Tier 2. Unilever, Perdue Farms and Cargill remained in Tier 2, while 2 Sisters Food Group, Nestlé and Premier Foods remained in Tier 3. Companies dropping a tier were BRF, JBS and Danish Crown (from Tier 2 to Tier 3) and Dean Foods and General Mills (from Tier 4 to Tier 5).

The overall average score at 32% is down from 37% in 2017, but this is not unexpected with the introduction of 43 new companies and the increased weighting (from 24% in 2017 to 35% of the total score in 2018) of the performance reporting and impact questions in the 2018 benchmark.  If we were to exclude the scores for the new companies and the increase in weighting, then the overall average scores would have been 38% and 41% respectively.  

Dr Rory Sullivan, Expert Advisor to the BBFAW noted: “Investors need to have confidence that companies are delivering the outcomes that they aspire to, in terms of improved farm animal welfare and in terms of better business risk management. The benchmark exposes the gap between policies and performance, highlighting those companies whose governance processes work effectively and those that are not fit for purpose in a world where farm animal welfare is an increasingly important driver of business value.” 

Philip Lymbery, chief executive of Compassion in World Farming added: “The benchmark and the investors supporting it have played a key role in keeping farm animal welfare firmly on the corporate agenda. As this year’s report shows, we need to ensure that this attention delivers real and concrete benefits for animals farmed for food.”

The benchmark is a long-term change initiative which is showing signs of progress. Of the 55 food companies that have been continuously benchmarked since 2012, 17 (31%) have moved up one Tier, 20 (36%) have moved up two Tiers and 8 (15%) have moved up three Tiers.  Furthermore, the average score for these trend companies has improved from 25% in 2012 to 48% in 2018.  

Share. Facebook Twitter LinkedIn Email
Previous ArticleNational Egg & Poultry Awards – don’t leave it too late!
Next Article Royal Veterinary College voted world’s leading vet school
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Health & Welfare

Avian flu confirmed in backyard flock

June 18, 20251 Min Read
Health & Welfare

Hygiene audits critical to pathogen control in hatcheries

June 13, 20253 Mins Read
Health & Welfare

A vet’s perspective on probiotic supplementation in broiler systems

June 11, 20255 Mins Read
Latest News

Avian flu confirmed in backyard flock

June 18, 2025

NFU calls for urgent action on rural crime

June 18, 2025

Comment: Where will all the imports come from?

June 18, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.