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    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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Industry gears up for Pig & Poultry Fair

Chloe RyanBy Chloe RyanJanuary 24, 20242 Mins Read
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10.5.2022 Pig & Poultry Event ©Tim Scrivener Photographer 07850 303986 ....Covering Agriculture In The UK....
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Poultry and egg producers are gearing up to hear the latest ideas and gather advice and see new innovations at the biennial British Pig & Poultry Fair.

Attracting over 7,500 visitors and more than 330 exhibitors, the Fair – which has almost sold out of stand space – moves to a new venue in 2024; the National Exhibition Centre (NEC) in Birmingham. “We are delighted to have secured a new home for what is such an important event for the industry,” said event organiser Alice Bell.

The Fair, which is partnered by ABN, will take place on Wednesday 15 and Thursday 16 May, and will feature dedicated forum theatres with high-profile expert speakers. Poultry Business and sister title Pig World are media partners for the event. Both the pig forum theatre; partnered by AHDB, and the poultry and egg forum theatre, will include sector outlooks, giving producers an insight into what the future holds for different parts of the supply chain.

“There will also be expert speakers covering technical topics like nutrition, animal health and welfare, and business efficiencies,” said Danny Johnson, general manager at ABN. “As ever, there will be plenty of new innovations to explore, and a wide variety of supply businesses exhibiting. For pig and poultry producers, this is always the key event to attend to catch up with old friends and new suppliers, and to discuss the challenges and opportunities facing each sector.”

The event has long been renowned as the place for producers to find the latest ideas and solutions to take home and implement on their own farms. Some 78% of visitors in 2022 planned to make changes to their business as a result of attending, and 93% rated their visit as good or excellent.

“This year we have a new innovation theatre, which will be a chance to hear the latest thinking and to discover new products to help your business to thrive,” said Bell. “There really is nowhere else to hear from so many experts, meet leading producers, see suppliers, and find out what is new, all in one day, under one roof.”

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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