Red Tractor is celebrating 25 years since its launch with a new TV advertisement that spotlights role of Red Tractor assurance. Its new ‘With you for 25 years’ campaign features families coming together around the kitchen table.
YouGov research shows that over two thirds of shoppers recognise and trust the Red Tractor logo, seeing it as an independent source of assurance they can trust.
Red Tractor was founded in 2000 by farming unions, food industry organisations and retailers. John Pain, board director and vice chair of Red Tractor said: “At the core of the 25th anniversary celebrations is a sincere thank you to all Red Tractor partners – the farmers, processors, food outlets, retailers and brands who stand behind the Red Tractor logo.”
Red Tractor’s new advert will be broadcast across on-demand video services and radio from August, and will launch on TV from October.