Facebook Twitter Instagram
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • FREE Magazine Subscriptions
    •  
    Twitter LinkedIn
    Podcast
    Poultry News
    • Production
      • Broiler Production
      • Ducks
      • Egg Production
      • Game
      • Hatching
      • Housing
      • Turkeys
    • Processing
    • Business & Politics
      • Business
      • Economics
      • EU & Politics
      • Marketing
      • People
      • Training & Education
    • Welfare
      • Environment
      • Food Safety
      • Vet & Medication
      • Welfare
    • Feed
    • Genetics
    • New Products
    • Magazines
      1. May 2022
      2. April 2022
      3. February 2022
      4. January 2022
      5. December 2021
      6. November 2021
      Featured

      Protected: Poultry Business – April 2022

      By Chloe RyanApril 7, 2022
      Recent

      Protected: Poultry Business – May 2022

      May 6, 2022

      Protected: Poultry Business – April 2022

      April 7, 2022

      Protected: Poultry Business – March 2022

      March 8, 2022
    • Jobs
      • Browse Jobs
      • Post a Job
      • Manage Jobs
    • Events
      • National Egg and Poultry Awards
      • Poultry Fair
    Poultry News
    Marketing

    GB shoppers respond strongly to Olympic success

    Colin LeyBy Colin LeyAugust 23, 20161 Min Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Email

    Olympic success and the hot weather has helped deliver the best supermarket results in nearly three years says market analysts, Nielsen.

    New retail performance data, released as the GB Olympic team return to Britain, show a 0.9% rise in sales value for the four weeks ending August 13, versus the same period a year ago. This is the best figure (excluding Easter and Christmas-inflated periods) since the four weeks ending November 9, 2013.

    Sales volumes similarly increased by 1% during the same 12 weeks, registering the best volume figure for over 16 months.

    “Brexit seems to have been replaced by an Olympic ‘feel-good’ factor among shoppers,” said Nielsen’s head of retailer and business insight in the UK, Mike Watkins.

    “There were more visits to buy food and drink in the last four weeks than this time last year, with most retailers benefitting from an increase in shopper penetration.”

    The figures also revealed that the amount of sales on promotional items fell further to 28%, reflecting the big four supermarkets’ move to “simplify the overall customer offer in response to the growth of the discounters by lowering the level of promotions and reducing multi buys, instead moving to permanent price cuts”.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleConsumers demand more retail information on campylobacter
    Next Article Top broiler awards go to UK, German and South African winners
    Colin Ley

    Read Similar Stories

    Business & Politics

    Noble Foods spends £1m on new Happy Egg TV ad

    February 15, 2022
    Business & Politics

    British Lion eggs crack on with £1.5m marketing campaign

    February 9, 2022
    Business & Politics

    The #BuyMyTurkey campaign is back again on 3 December

    December 1, 2021
    Most Read

    Vote for your Trade Supplier of the Year

    May 19, 2022

    ‘Golden era’ of cheap food over as two in five Brits buy less to eat

    May 19, 2022

    Green light given for Salisbury Poultry’s £12m Wolverhampton expansion project

    May 18, 2022
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • AA Farmer
    • Farm Contractor
    • Pig World
    • OvertheCounter

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo