HelloFresh, the box company, has become the first business of its kind to become licensed by Red Tractor.
The move means that the British meat and poultry within HelloFresh kits are Red Tractor assured, and brings the recipe kit company into a community of 800 Red Tractor licensed businesses, food brands and retailers such as Tesco, McCain and Morrisons, that use Red Tractor standards for their buying specifications.
The Red Tractor license relates to beef, chicken, turkey, pork and duck meat products, with all stages of the supply chain required to meet rigorous standards and farms subject to independent inspections.
HelloFresh UK chief executive Laurent Guillemain, said: “At HelloFresh we are proud to be named the first Red Tractor Licensee within the recipe-box subscription sector, an achievement that not only demonstrates our continued efforts towards animal welfare, sustainability and quality across our supply chain but also further establishes our position as a market leader.”
Red Tractor’s chief executive Jim Moseley said: “The core purpose of Red Tractor is to provide confidence and reassurance to consumers that when they see the logo, the food they buy is British, fully traceable, safe and responsibly sourced.
“Research has found that whilst consumers trust the food they buy in supermarkets, it is trailing for other channels, which is why we are delighted the HelloFresh has taken this important step and have been awarded a Red Tractor License. We hope others in the sector will follow their lead and demonstrate their supply chain values and credentials.”
