Purely Organic has been given a colourful makeover, with a new design scheme, updated packaging, and a new
website featuring recipes. The brand, which is worth £21.7 million a year, is owned by Noble Foods.
Purely Organic is the latest brand in the Noble Foods portfolio to get a design overhaul, with free-range brand The Happy Egg Co. and Freshlay Farms Golden Yolkers receiving significant design investment within the past year.
The brand’s new look aims to reinforce a commitment to nature and sustainability. The new packs are now available in stores across the UK, including Asda, Co-op, Morrisons, Sainsbury’s, and Tesco.
Anita Nutchey, Marketing Manager at Noble Foods, said: “Our goal with this refresh for Purely Organic is to bring nature back to the heart of the brand. While the new design and colourful packaging convey a better sense of the brand itself, we want to emphasise our commitment to organic farming practices and nature, through the quality of our eggs, which come from hens raised under the highest welfare standards.”