Myton Food Group’s egg operations, Chippindales has rebranded its popular Yorkshire Eggs into Proper Good Yorkshire Eggs.
The new packaging is brighter and bolder and focuses on Chippindales support for local farmers with its laid and packed in Yorkshire messaging. Proper Good Yorkshire Eggs will remain free range, RSPCA and British Lion Code accredited.
Harriet Heap, senior sourcing & sales manager for eggs at Chippindales, said: “We are pleased to be rebranding our popular Yorkshire Eggs with a brighter and more fun look under the name Proper Good Yorkshire Eggs because that’s what our customers tell us – they are just that, proper good!”
Based in Flaxby, North Yorkshire, Chippindales produces over 14 million eggs every week working with over 65 egg producers.
Proper Yorkshire Eggs will cost £1.85 for six and be available from 1 August in 66 Morrisons stores across the region.