Olympic Gold medallist, Tom Daley OBE and leading nutritionist and author, Rhiannon Lambert, are two of the big names that have signed up to headline a new £1.5m marketing campaign for British Lion eggs.
The campaign will see the sports star inspire egg consumption and drive awareness of the Lion’s world-leading food safety credentials among his seven million fans on social media. Daley reprises his role as figurehead, having already inspired the nation with his lockdown love affair with eggs which reached nearly one million people in 2021. Daley will also provide the voiceover for a podcast sponsorship campaign reaching more than 1.5 million people.
Also part of the campaign is nutritionist and social influencer Rhiannon Lambert, who will be encouraging parents to give their babies the best start in life. She will communicate the FSA advice that British Lion eggs can be enjoyed runny by pregnant women and infants, as well as promoting a range of healthy recipes through extensive promotion on parenting websites and via a You Tube ad campaign.
Andrew Joret, Chairman of the British Egg Industry Council, said: “British Lion eggs are ideally poised to capitalise on their huge popularity as a highly versatile food for breakfast, lunch and dinner and meat replacement occasions. Eggs offer significant value in terms of their nutritional benefits and affordability and our campaign will be inspiring consumption, educating around the safety of eggs for everyone and communicating the unrivalled quality of eggs produced in Britain under the Lion scheme.”