Egg producer Bird Brothers has appointed a producer relations manager to help drive business growth.
Lizzie Musk joins the business with 10 years’ experience in poultry management and will be instrumental in growing Bird Brothers’ existing producer base.
In addition to seeking out new business relationships, Musk will manage liaison with existing contracted producers, as well as ensuring the highest welfare standards and compliance through regular on-site visits and audits.
Matthew Bird, commercial director, said: “This is an exciting period of change for Bird Brothers as we roll out our barn conversion programme and look to expand our number of birds by an additional half a million in the coming years. With that change comes a need for a highly experienced team to support that growth and uphold the highest of standards.
“Lizzie is an excellent addition to our business, bringing with her valuable experience from her decade in poultry management. She will assist with ensuring best practice, compliance, biosecurity and nutrition and will lead the charge on seeking out new production relationships as part of our ambitious growth strategy.”
The appointment comes as the business moves closer to meeting its Vision 2028 goal of phasing out colony cage egg production in favour of barn eggs.
She said: “It is great to join the company at such a pivotal period in its growth and transition. As a former poultry assessor and poultry welfare officer I’m excited to bring my skills and experience to my new role liaising with producers and maintaining excellent standards.”