Pilgrim’s Europe has appointed former Aldi executive Rob Harmsworth as commercial director, effective November 2026.
Rob joins the poultry and meat business after more than 12 years in senior commercial, strategy and transformation roles at Aldi.
Most recently, he was director of GBIE strategy and coordination, leading strategic and category initiatives across the retailer’s business. He also served as international project director, overseeing buying transformation and value chain optimisation programmes across Aldi South Group.
Matt Lee, Pilgrim’s Europe, said Rob’s commercial leadership, customer insight and experience of delivering growth would be a significant asset as the business seeks to strengthen its market position and accelerate growth.