Pilgrim’s Europe has completed a large-scale on-farm biodiversity monitoring trial across 40 farms – including 10 broiler farms in Lincolnshire and 30 pig farms in Norfolk – establishing a baseline of birdlife and wider ecosystem health.
By trialling AI-powered birdsong technology, called Chirrup, Pilgrim’s Europe has gained important new insight into the birdlife across its UK farming supply chain.
Acoustic devices were deployed on farms for 21 days, capturing continuous recordings of bird populations, which were analysed using AI to identify species and assess biodiversity levels.
The findings establish a clear baseline for biodiversity across the farms and highlight the value of birds as a practical indicator of wider ecosystem health.
Anna Ganiford, Sustainable Agriculture Manager, at Pilgrim’s Europe, said: “Our farmers are already doing incredible work to look after their land, and this project gives us a new way to recognise and build on that. By trialling Chirrup.ai’s technology, we can start to listen to nature and make biodiversity something measurable, not just visible.”