The EU Commission has approved the sale of Heidemark to Boparan Private Office, without further conditions. According to the Brussels authority, the transaction does not raise any competition concerns and has now been formally completed. This means that the Ahlhorn-based turkey producer is now part of the European division of the Storteboom Food Group, which is wholly owned by Boparan Private Office.
Ranjit Boparan, president of Boparan Private Office, said: “We were very pleased to receive the approval of the European Competition Office and to conclude the acquisition of Heidemark. Our combination strengthens our group’s ‘Next Gen’ strategy for advanced automation, innovation, productivity and net-zero sustainability.”
Heidemark is a third generation family business and is a well-established brand and a well-established business and we will maintain and grow what they have created and make the Heidemark family proud.”
This acquisition strengthens our European reach and our International growth strategy and we will learn from our Heidemark colleagues as much as they will learn from us.
Our combination strengthens our group’s ‘Next Gen’ strategy for advanced automation, innovation, productivity and net-zero sustainability.”
Veli Moluluo, CEO of Storteboom Food Group: “With the acquisition of Heidemark, we are strengthening our ability to deliver our long-term strategy in Europe and increase our international reach.”
“The Heidemark business benefits from a strong and long-serving colleague base supported by a great management team and alongside them we will continue to grow this business under the Storteboom portfolio. We will work intensively on the process of integrating Heidemark within our business, benefitting from shared learnings and unlocking synergy opportunities.”
Andres Ruff, CEO of Heidemark, said: “The European Commission’s approval is an important milestone for Heidemark. Our employees, farmers, and customers expressly welcome the merger. As a European center of excellence for turkey production, we are bringing our decades of experience, our innovative strength, and our market knowledge to the Storteboom Food Group in a targeted manner.”
“Together, we are laying the foundation for further organic growth in continental Europe while simultaneously strengthening sustainable, competitive poultry production.”