Aviagen’s Rustic Rowan breed has been accepted for use under the RSPCA Assured animal welfare scheme. The Rustic Rowan joins the Rustic Gold to be accredited as a breed which also qualifies for the parameters of the European Chicken Commitment.
Aviagen European director of research and development, Brendan Duggan said: “As part of our balanced breeding approach, about a third of our selection focus for both conventional and slower-growing breeds is placed on health and welfare characteristics. Aviagen continues to work closely with the RSPCA and other organisations across Europe as we consistently enhance welfare across our entire choice of breeds.”