Grounded Research has announced a new international study aimed at advancing food safety practices in the global poultry sector and is calling on industry professionals to take part.
The UK-based insights agency is partnering with a leading animal health organisation to conduct a series of confidential, 40-minute interviews with experts working across both retail and integrated processing. The discussions will focus on Campylobacter control, exploring current technical approaches, industry challenges, and potential innovations that could significantly strengthen food safety standards.
Researchers say the findings will contribute to a wider global initiative designed to inform future policies, technologies, and best-practice guidance for poultry producers.
Participants will receive£100 in recognition of their time, with the option to donate the amount to a charity of their choice. Grounded Research said all feedback will be anonymised, with no comments linked to individuals or their organisations.
Professionals interested in contributing to the study are invited to contact the research team to arrange an interview slot. Enquiries can be sent to hello@groundedresearch.co.uk or made by phone at 01487 822320.