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    Poultry Business – August 2025 issue out now

    By Chloe RyanAugust 13, 2025
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Environment

Noble Foods adopts TerraMap in UK egg industry first

Michael BarkerBy Michael BarkerAugust 13, 20252 Mins Read
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Noble Foods has become the first UK egg producer to implement TerraMap soil-mapping technology, at one of its organic egg farms.

The company said the milestone marks a significant advancement in its environmental strategy and supports its long-term commitment to regenerative agriculture under its 2050 Impact Strategy.

Developed by Hutchinsons, TerraMap uses passive gamma-ray detection to scan fields and generate high-resolution maps of up to 48 soil properties, at an industry-leading 800 sample points per hectare.

The precise data provides Noble Foods with an unprecedented level of insight into soil health, enabling more precise land management and supporting efforts to reduce carbon emissions.

The technology also includes TerraMap Carbon, which is the first carbon-mapping service to accurately measure organic and active carbon in the soil. Noble said the capability is vital as it continues to explore ways to reduce its carbon footprint through innovative technologies and alternative management practices to improve the amount of carbon stored in the land.

Following the successful implementation of TerraMap on its organic site, Noble Foods plans to roll out the technology across its wider farming operations in the near future.

Emily Marshall, agriculture sustainability and customer manager at Noble Foods, said: “We’re excited to be using the TerraMap technology. Our soils are the cornerstone of our on-farm sustainability efforts; they have the ability to influence every aspect of our sustainability strategy spanning water, carbon and nature.

“Terramap gives us a level of insight into the health of our soils that we’ve never had before. By understanding what’s happening beneath our feet we can make smarter decisions that benefit both the hens and the environment.”

2050 Impact Strategy

The insights gained from TerraMap will play an important role in shaping Noble Foods’ 2050 Impact Strategy, according to the company. They will specifically help inform future land use, carbon-reduction initiatives and biodiversity enhancement across its farming network.

Biodiversity action plans are now in place across all Noble Foods-owned sites, where work is underway to assess opportunities and develop tailored plans in collaboration with site teams.

The initiative with TerraMap complements Noble’s broader biodiversity efforts, the company added, including its partnership with AgriSound earlier this year to introduce bioacoustic pollinator monitoring across 13 Purely Organic farms. Using Polly technology, the pilot tracks real-time pollinator activity, providing robust data to strengthen biodiversity action plans and long-term sustainability planning.

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Previous ArticleNFU says SFI must adapt to drought concerns
Michael Barker

Michael has been reporting on the UK food and farming industry for more than 20 years, and is a regular contributor to Poultry Business.

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