Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • November 2025
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. November 2025
    2. October 2025
    3. September 2025
    4. 2025 Buildings supplement
    5. August 2025
    6. 2025 Poultry Health supplement
    7. July 2025
    8. 2025 National Egg and Poultry Awards finalists supplement
    9. June 2025
    10. 2025 Innovation supplement
    11. May 2025
    12. April 2025
    13. March 2025
    14. 2025 Feed and Nutrition supplement
    15. February 2025
    16. January 2025
    17. December 2024
    18. November 2024
    19. October 2024
    20. September 2024
    21. 2024 Building for the Future supplement
    22. August 2024
    23. 2024 Poultry Health supplement
    24. July 2024
    25. 2024 National Egg and Poultry Awards finalists supplement
    26. June 2024
    27. 2024 Innovation supplement
    28. Pig & Poultry Fair 2024
    29. May 2024
    30. April 2024
    31. March 2024
    32. February 2024
    33. January 2024
    34. December 2023
    35. November 2023
    36. Processing Equipment Supplement – Nov 2023
    37. October 2023
    38. Building Supplement – Sept 2023
    39. September 2023
    Featured

    Poultry Business – November 2025 issue out now

    By Chloe RyanNovember 9, 2025
    Recent

    Poultry Business – November 2025 issue out now

    November 9, 2025

    Poultry Business – October 2025 issue out now

    October 13, 2025

    Poultry Business – September 2025 issue out now

    September 19, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Environment

Noble Foods adopts TerraMap in UK egg industry first

Michael BarkerBy Michael BarkerAugust 13, 20252 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Noble Foods has become the first UK egg producer to implement TerraMap soil-mapping technology, at one of its organic egg farms.

The company said the milestone marks a significant advancement in its environmental strategy and supports its long-term commitment to regenerative agriculture under its 2050 Impact Strategy.

Developed by Hutchinsons, TerraMap uses passive gamma-ray detection to scan fields and generate high-resolution maps of up to 48 soil properties, at an industry-leading 800 sample points per hectare.

The precise data provides Noble Foods with an unprecedented level of insight into soil health, enabling more precise land management and supporting efforts to reduce carbon emissions.

The technology also includes TerraMap Carbon, which is the first carbon-mapping service to accurately measure organic and active carbon in the soil. Noble said the capability is vital as it continues to explore ways to reduce its carbon footprint through innovative technologies and alternative management practices to improve the amount of carbon stored in the land.

Following the successful implementation of TerraMap on its organic site, Noble Foods plans to roll out the technology across its wider farming operations in the near future.

Emily Marshall, agriculture sustainability and customer manager at Noble Foods, said: “We’re excited to be using the TerraMap technology. Our soils are the cornerstone of our on-farm sustainability efforts; they have the ability to influence every aspect of our sustainability strategy spanning water, carbon and nature.

“Terramap gives us a level of insight into the health of our soils that we’ve never had before. By understanding what’s happening beneath our feet we can make smarter decisions that benefit both the hens and the environment.”

2050 Impact Strategy

The insights gained from TerraMap will play an important role in shaping Noble Foods’ 2050 Impact Strategy, according to the company. They will specifically help inform future land use, carbon-reduction initiatives and biodiversity enhancement across its farming network.

Biodiversity action plans are now in place across all Noble Foods-owned sites, where work is underway to assess opportunities and develop tailored plans in collaboration with site teams.

The initiative with TerraMap complements Noble’s broader biodiversity efforts, the company added, including its partnership with AgriSound earlier this year to introduce bioacoustic pollinator monitoring across 13 Purely Organic farms. Using Polly technology, the pilot tracks real-time pollinator activity, providing robust data to strengthen biodiversity action plans and long-term sustainability planning.

Share. Facebook Twitter LinkedIn Email
Previous ArticleNFU says SFI must adapt to drought concerns
Next Article ‘Strong start’ to 2025 for intestinal integrity
Michael Barker

Michael has been reporting on the UK food and farming industry for more than 20 years, and is a regular contributor to Poultry Business.

Read Similar Stories

Environment

Poultry farmers targeted in environmental pollution legal case

October 10, 20252 Mins Read
Environment

NFU says SFI must adapt to drought concerns

August 13, 20252 Mins Read
Environment

Noble Foods becomes first UK egg producer to roll out new pollinator monitoring tech

February 26, 20252 Mins Read
Latest News

Comment: The secretary of state needs educating… fast

November 14, 2025

Two new avian flu outbreaks confirmed as UK total reaches 40 cases

November 14, 2025

Norsk Kylling’s approach to chicken

November 13, 2025
Sponsored Content

Can Aviance improve production and shell quality in full laying cycle?

October 1, 2025

How can UK farmers make poultry profitable without losing welfare?

September 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.