Wyreside Products, a feed and nutrition firm, has announced that it is now trading under the name Innovad Group. The rebranding is part of the company’s integration into the global Innovad Group, which began two years ago.
Although the legal entity remains Wyreside Products, the company will now present itself to the market under the Innovad Group brand.
“This is more than a name change. It’s a symbol of collaboration,” said Joe Khawaja, managing director UK at Innovad Group. “Our clients will continue working with the same trusted people, now backed by the resources and capabilities of a growing international group.”
The rebrand reflects the broader transformation of Innovad Group over recent years, which includes Herbonis, which supplies phytogenic and plant-based active ingredients for animal nutrition and Innovad, a provider of nutritional and functional feed additives.