Gressingham Foods is working with ITV on a campaign from 7 October to 17 November, which aims to show how easy it is to cook duck.
This is the first time Gressingham Foods has advertised on TV and the decision follows increased consumer-focused marketing over the last three years in the form of YouTube videos, podcasts and online advertising.
The new advertising campaign represents a significant investment for the brand and aims to build brand awareness and increase sales of its duck products through its major supermarket channels. The advert will also encourage people to go to the Gressingham Foods website and download the free recipe booklet.
“This is an exciting step for Gressingham Foods, and one that we expect will really boost sales throughout October and November and with luck attract a new and loyal audience,” said brand manager, Rebecca Alderton.