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    Poultry Business – June 2025 issue

    By Chloe RyanJune 9, 2025
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Premier Nutrition raises over £11,000 for RABI

Chloe RyanBy Chloe RyanSeptember 10, 20192 Mins Read
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A team of hikers from Premier Nutrition have successfully raised £11,957.64 for taking on the infamous 24 hour National Three Peaks Challenge, in aid of the charity Royal Agricultural Benevolent Institution (RABI).

Hannah Barber, from Premier Nutrition, headed up the group of 15 hikers and three drivers for the 23-mile trek.

“We left the head office in Rugeley mid-afternoon on 21 June, aiming to start hiking Snowdon by 7pm. We were all ready and raring to go, so much so, we all made it to the peak and back in less than four hours, with personal bests galore,” she says.

“A twisty four-hour road trip in the dark dodging sheep led us on to Scafell Pike. We were shattered before we even stepped off the bus, making for a gruelling climb.”

“We’re so grateful to all those that kindly donated, and to AB Agri, Premier Nutrition’s parent company. We’re all allocated two volunteering days per year, which allowed us to complete the fundraiser. But the company also agreed to fund match our sponsorship, doubling the original sum from over £5,000 to nearly £12,000.

“The challenge was far harder than we’d ever anticipated. We were physically prepared from six months of hard training, but nothing quite prepared us for the true mental exhaustion and lack of sleep the challenge entails.

“It took a couple of weeks for the team to realise just what an incredible achievement completing the challenge within the allotted 24 hours was,” says Barber.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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