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    Poultry Business – July 2026 issue out now

    By Chloe RyanJuly 2, 2026
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Feed & Nutrition

Farmers advised to monitor feed quality with new Cerealwatch scheme

Chloe RyanBy Chloe RyanJune 6, 20172 Mins Read
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Farmers have been advised to regularly check grain quality to maximise its effectiveness.

Monogastric Technical Support Manager Alice Hibbert, from Trouw Nutrition said it is particularly important as new crop cereals start to be incorporated into diets.

The Trouw Nutrition GB CerealWatch grain monitoring service evaluates the nutritional value of grain quality.  Analysis is carried out in the company’s Derbyshire laboratory and using methodology from the Trouw Nutrition Feed ingredient Research and Development laboratory in the Netherlands, a comprehensive nutritional profile of the grain sample is provided. This includes predictions for energy for pigs, poultry and ruminants, and digestible amino acids for pigs and poultry.  

“Formulating with an inaccurate nutrient profile of cereals, even by a small margin, can have a significant economic impact for both feed and livestock producers,” Hibbert said. “For example, if you overestimate energy content then there is a risk that energy may be undersupplied by the diet. Underestimation could result in higher feed costs as more energy may be provided than is required. Therefore, routine analysis is recommended to ensure nutritional values are as current and as accurate as possible.” 

She said in 2016, new crop cereal energy values (Pig NE, Ruminant ME and Poultry AMEn) varied by 16% in wheat, and 22% in barley on average while Lysine content varied by 60% in wheat and 41% in barley respectively, which was only revealed after analysis of cereals was carried out. 

In addition to the suite of nutrients reported in the 2016 CerealWatch package, Trouw Nutrition has added mycotoxin analysis for Zearalenone (ZEA), Deoxynivalenol (DON) and T2 and HT-2.  CerealWatch 2017 will be providing cumulative average mycotoxin values for new crop wheat and barley giving an early indication of new crop field borne mycotoxin presence. 

While in excess of 200 mycotoxins are known to exist, the four selected for analysis in the CerealWatch survey provide an indication of field borne toxin production by the Fusarium species of fungi. These toxins are known to have impacts on livestock performance. 

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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