Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • December 2025
    • November 2025
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. December 2025
    2. November 2025
    3. October 2025
    4. September 2025
    5. 2025 Buildings supplement
    6. August 2025
    7. 2025 Poultry Health supplement
    8. July 2025
    9. 2025 National Egg and Poultry Awards finalists supplement
    10. June 2025
    11. 2025 Innovation supplement
    12. May 2025
    13. April 2025
    14. March 2025
    15. 2025 Feed and Nutrition supplement
    16. February 2025
    17. January 2025
    18. December 2024
    19. November 2024
    20. October 2024
    21. September 2024
    22. 2024 Building for the Future supplement
    23. August 2024
    24. 2024 Poultry Health supplement
    25. July 2024
    26. 2024 National Egg and Poultry Awards finalists supplement
    27. June 2024
    28. 2024 Innovation supplement
    29. Pig & Poultry Fair 2024
    30. May 2024
    31. April 2024
    32. March 2024
    33. February 2024
    34. January 2024
    35. December 2023
    36. November 2023
    37. Processing Equipment Supplement – Nov 2023
    38. October 2023
    39. Building Supplement – Sept 2023
    40. September 2023
    Featured

    Poultry Business – December 2025 issue out now

    By Chloe RyanDecember 8, 2025
    Recent

    Poultry Business – December 2025 issue out now

    December 8, 2025

    Poultry Business – November 2025 issue out now

    November 9, 2025

    Poultry Business – October 2025 issue out now

    October 13, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Production

Opinion: I’m feeling positive about Red Tractor’s latest marketing campaign for chicken

Chloe RyanBy Chloe RyanNovember 10, 20203 Mins Read
Facebook Twitter LinkedIn Email
Charles Bourns with ean-Michael Schaeffer and Anna Zubkow
Share
Facebook Twitter LinkedIn Email

By Charles Bourns, poultry farmer and chair, eggs & poultry working group, Copa-Cogeca

At last some good news in these difficult times. I have had the pleasure of attending an NFU meeting. This one was specifically on Red Tractor standards. While I still have some concerns, especially about how the stocking density is worked out, it was a very positive meeting.

Why was it so positive? During meetings held by the NFU with various retailers, they have made commitments to source British poultry products. I only hope that supply will be able to keep up with demand. The second reason is that Red Tractor is going to run a major campaign on British chicken covering how they are produced, why we have certain standards and how these make our chicken safe. It includes filming inside the houses and they use a young lady who is seen as the right fit to represent today’s average consumer and she asks lots of questions. It all comes across really well.

This meeting really addressed my two main worries at the moment. The first was that I was fed up hearing about the threat from US chicken, and the second was my concern we weren’t shouting about whatwe do directly to the consumer. So, let’s get behind this campaign. I know the NFU will be using its social media to promote and you should too.

This week we are having a meeting of The Charitable Trust of the Poulters where we will back Paul Kelly’s idea to hold a day to encourage people into the industry. It would tie in to the NFU’s PIP scheme and would mean not only successful candidates, but that some of the candidates who did not get on the programme would be given an introduction to the industry to try and encourage them to still pursue a career in poultry. If predictions are right about worker shortages, we will desperately need them. The Poulters have limited funds to help anyone in the industry with a project that they feel would further their career.

At home, the chicken are growing well this crop. Mortality is low and weights are OK but we do have a new problem – or one I have not had for years – litter beetles. While I’ve been growing the two crops of Freedom Food birds that use straw bales and are kept on longer than standard, the numbers of beetles has been building so we will have to spray for them.

Someone has suggested putting lime under the bales, so we will try that in one shed. Next crop we are back to Freedom Food birds and due to their low stocking density we are going to part brood in one shed to see if it makes a difference. We also want to overcome another problem – lack of waterflow when they are young, which means we are flushing the drinker lines for the first week.

It could also save on gas cost which, like everything else, is on the move. Lastly, we are making sure our biosecurity is extra tight because avian influenza is about again in Europe and our farm is under the flight path to Slimbridge!

Share. Facebook Twitter LinkedIn Email
Previous ArticleIndustry veteran Josie Arman retires after a 50-year poultry career
Next Article Moy Park awarded Innovate UK grant for ground-breaking poultry house project
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Egg Production

Comment: Our sector is self-reliant, but that doesn’t mean we shouldn’t sometimes ask for help

December 9, 20252 Mins Read
Production

Comment: The shadow of avian flu

December 8, 20253 Mins Read
Production

UK poultry meat production lifts by 2.2%

December 5, 20252 Mins Read
Latest News

Comment: Our sector is self-reliant, but that doesn’t mean we shouldn’t sometimes ask for help

December 9, 2025

Interview: Jack of the trade

December 9, 2025

Poultry Business – December 2025 issue out now

December 8, 2025
Sponsored Content

Stay one step ahead of outbreaks

December 3, 2025

Can Aviance improve production and shell quality in full laying cycle?

October 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.