British egg sales are enjoying the sector’s strongest period of growth since the end of rationing in the 1950s, according to British Egg Industry Council.
Quoting the latest data from Kantar Worldpanel, the Council’s egg info service reports a rapidly “accelerating” rate of sales during the four weeks to November 6, 2016.
“Retail egg sales (by volume) have increased by 9.2% year-on-year for the four-week period, which is equivalent to around 40 million extra eggs,” reported egg info, adding that free range eggs are showing “particularly significant growth”.
“Full year figures (by volume) are also buoyant, having increased by 4.2% year-on-year for the 12 months to November 6,
“That means that more than 500 million extra eggs a year are now being sold at retail than was the case just two years ago.”