Tyson Foods launches foodservice brand in Europe

Tyson Foods, one of the world’s largest food companies has launched a range of chicken products under its Tyson flagship brand in the European Foodservice market, which includes restaurants, some cafeterias and caterers. The brand has 28 frozen products with categories ranging from coated, skewers, raw and fried. 

“The world is evolving quickly, and today’s customers are faced with obstacles and adapting quickly to changes,” said Brett Van de Bovenkamp, Regional President for Tyson Foods Europe. “We provide our customers with locally relevant solutions by leveraging insights, innovation, R&D capabilities and resources across markets.”

The chicken in the products is grown in the Netherlands, Thailand and Brazil.

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