Avara Foods has invested £6.5m in its Hereford site during 2019. The company said it had invested in a suite of new technology and production capacity rising by 100,000 chickens per week.
The company has also raised its hourly starting pay rate to £9.28 per hour, and said its investment in new technology was bringing new job opportunities, requiring new and greater skills.
Richard Walden, Site Manager at Avara Foods, Hereford, said: “Improving our operating infrastructure, increasing productivity and raising pay will improve efficiency, retain our valued colleagues and help make sure we are a sustainable business for the long term.”
“Our Hereford operations have been key to the company’s wider success, and will be for the foreseeable future,” said Chris Hall, chief commercial officer at Avara Foods. “The site undertakes a significant amount of specialist processing and directly supplies some of our biggest customers. This investment is all about making sure this site is fit for the future and cements our place as the city’s largest employer. We’re looking forward to celebrating more successes in Hereford over the coming years.”