Noble Foods, the UK’s biggest supplier of free range eggs, including the happy egg co. range, has retained its top tier status for animal welfare best practice for the second consecutive year in The Business Benchmark on Farm Animal Welfare (BBFAW).
BBFAW measures policy commitment, performance and disclosure on animal welfare in food companies. Noble Foods is one of only five companies to retain its tier one position.
Jean-Paul Michalski, company farms director at Noble Foods, commented: “We are extremely proud to have retained our tier one position in the BBFAW’s annual report. Since its inception in 2012, the Benchmark has influenced real change in the industry. It is vital for animal welfare management to be reported on and at Noble Foods we welcome this. As a result, it’s important for us to lead by example – we place a significant amount of focus on aminal welfare and the happy eggs co. is the UK’s leading welfare brand.
“Consumer demands are changing and people are more interested than ever in where their food comes from and how animals are treated within the supply chain. It’s crucial that companies aren’t left behind and that clear, transparent reporting becomes the norm as the BBFAW continues its mission.”
The 2019 BBFAW benchmark covers 150 companies across 23 countries and the five companies who join Noble Foods at Tier 1 are Coop Group (Switzerland), Cranswick, Marks & Spencer, Waitrose and a new entry for this year, Migros.
