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    Poultry Business – July 2026 issue out now

    By Chloe RyanJuly 2, 2026
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EU & Politics

Retailers urged to support poultry farmers forced to house free range birds

Chloe RyanBy Chloe RyanFebruary 8, 20172 Mins Read
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British retailers have been asked to continue supporting poultry farmers – whose birds have been housed to protect them from bird flu – as the EU 12 week derogation protecting their free-range status nears its end.

As a result of the recent Avian Influenza outbreaks, the Government put in place an AI Prevention Zone, which includes a housing order requiring all free range poultry to be kept indoors. Both the derogation and the housing order are due to expire on 28 February 2017.

NFU President Meurig Raymond has written to the CEOs of Britain’s top ten retailers applauding their efforts for supporting farmers in the weeks following the Avian Influenza outbreak.

Their work has included engaging with industry leaders to find practical solutions to mitigate the impact of the housing order. For instance, informing customers on their websites and in stores that free-range birds are currently being kept indoors by farmers to meet government advice.

In his letter he has asked for this support to continue, amid concerns that the housing order could be extended without a derogation in place thus ending the birds free-range status.

“To date we have welcomed the support and understanding of the country’s major retailers with this situation”, said Mr Raymond. “However, these are unprecedented times and I remain very concerned about the future of the free range poultry sector for both meat and egg products should the housing order remain in place without a derogation that enables producers to market those eggs and meat to market as free-range. Downgrading these products would have a huge impact on margins in the sector.”   

pulletsThe NFU will continue to lobby at a European level for an extension to the 12 week derogation period.  In addition, the NFU continues to work closely with Defra on next steps in terms of minimizing the impact of Avian Influenza on the commercial poultry sector.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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