Major Singapore event for Arbor Acres customers

An evaluation of current genetic developments and progress for Arbor Acres were the key agenda items discussed at the brand’s latest customer gathering in Singapore.

The 5th Arbor Acres Asia Association meeting, running over four day, also provided customers with an update on plans and progress for Arbor Acres from the company’s CEO and several senior executives, with Aviagen CEO, Jan Henriksen, giving a review of the last 12 months and an outlook for the year ahead.

Participants were also addressed by Christopher Young from the United Nations Institute for Training and Research, outlining the organisation’s management and implementation of the sustainable development goals, as agreed by 193 countries.

The meeting also included a review of Asian market trends by external market research company, GIRA, followed by an analysis of how quick service restaurant companies in the US are responding to three major issues, namely antibiotic-free production of poultry, bird welfare and slower growing broiler demands from consumers.

Several customer presentations were also featured during the event, including a review of Arbor Acres in China and the success story of the Arbor Acres distributor in South Africa all contributed to the completion of the agenda and brought the conference to a close.

Headline image shows Aviagen’s global product director, Craig Morton, addressing the meeting.

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