Facebook Twitter Instagram
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • FREE Magazine Subscriptions
    •  
    Twitter LinkedIn
    Podcast
    Poultry News
    • Production
      • Broiler Production
      • Ducks
      • Egg Production
      • Game
      • Hatching
      • Housing
      • Turkeys
    • Processing
    • Business & Politics
      • Business
      • Economics
      • EU & Politics
      • Marketing
      • People
      • Training & Education
    • Welfare
      • Environment
      • Food Safety
      • Vet & Medication
      • Welfare
    • Feed
    • Genetics
    • New Products
    • Magazines
      1. May 2022
      2. April 2022
      3. February 2022
      4. January 2022
      5. December 2021
      6. November 2021
      Featured

      Protected: Poultry Business – April 2022

      By Chloe RyanApril 7, 2022
      Recent

      Protected: Poultry Business – May 2022

      May 6, 2022

      Protected: Poultry Business – April 2022

      April 7, 2022

      Protected: Poultry Business – March 2022

      March 8, 2022
    • Jobs
      • Browse Jobs
      • Post a Job
      • Manage Jobs
    • Events
      • National Egg and Poultry Awards
      • Poultry Fair
    Poultry News
    Retail

    Retail analysis: Free-range adds £10m to eggs market

    Chloe RyanBy Chloe RyanJanuary 16, 20194 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Email

    Poultry Business has teamed up with market research firm Kantar Worldpanel to provide PB’s readers with detailed insight and analysis into the retail market for eggs and poultry. We take a look at what has been driving sales in supermarkets in the past 12 weeks

    By Tobias Hill-Summers, Kantar Worldpanel analyst

    The egg market has grown year-on-year in both spend and volume over the past 12 weeks, with growth rates almost equal as we saw topline prices remain flat. Although promotions are down by over 25% for the period, the average price paid remains flat at a total market level.

    There has, though, been an increase in average price paid for barn and caged eggs, which suggests a continuation of the ‘everyday low price strategy’ trend that was highlighted in the previous period, with promotions now accounting for just 12.6% of total sales in the category. Further, a 3.7% increase in how frequently shoppers buy eggs is driving the growth of the total egg market, though shoppers are also buying slightly larger volumes too (+0.4%).

    Brands have seen egg sales fall by 1.9% compared to the same period last year, with private label sales increasing by 7.4%. Free-range and organic eggs have grown strongly over the period, with free-range eggs adding over £10 million in value compared to the previous year.

    Free-range eggs have fallen in price by 3.2%, and this has brought in around 979,000 more shoppers, all buying larger volumes in the same 12-week period. Organic eggs, although accounting for just 3.6% of spend in the category, have grown by over 10%. Their rise has come from a 10.6% increase in the number of shoppers, and slight price increase of 2.6%. 

    CHICKEN PIECES ON THE SLIDE

    Total primary poultry’s 4% growth has been driven by all metrics, with the main contribution a 2.1% increase in frequency of purchase. A small rise in average price in poultry has meant that spend and volume have both grown at similar rates, 4% and 3.7% respectively.

    Chicken breast spend grew by 6.1%, and for chicken legs the figure was 7.6%. Notably, the value of chicken pieces has fallen by more than half – losing more than £2m in value spend. The period analysed for this data ended on December 2, so the crucial peak period for turkey isn’t covered here.

    Despite this, the turkey category saw strong growth of 5.5% in this period, with volumes increasing by 9.6%, as well as new shoppers coming in. In looking at branding, we see the same pattern as in eggs, with private label sales growing and a decline in branded sales.

    TOTAL EGGS VALUE VOLUME AVERAGE PRICE
    Value 12 w/e 3rd December 17  (£m) Value 12 w/e 2nd December 18 (£m) Share % % y-o-y Volume 12 w/e 3rd December 17 kg (m) Volume 12 w/e 2nd December 18 kg (m) Share % % y-o-y £/kg 12 w/e 3rd December 17 £/kg 12 w/e 2nd December 18 £ y-o-y % y-o-y
    Total Category 198.9 210.4 100.0 5.8% 1382.9 1461.8 100.0 5.7% 0.14 0.14 0.00 0.1%
    Free range 141.1 153.0 72.7 8.4% 824.8 923.6 63.2 12.0% 0.17 0.17 -0.01 -3.2%
    Barn/cage 50.9 49.8 23.7 -2.1% 535.8 514.2 35.2 -4.0% 0.10 0.10 0.00 2.0%
    Organic 6.9 7.6 3.6 10.6% 22.3 24.0 1.6 7.8% 0.31 0.32 0.01 2.6%
    Total Category 198.9 210.4 100.0 5.8% 1382.9 1461.8 100.0 0.1 0.14 0.14 0.00 0.0
    TOTAL POULTRY VALUE VOLUME AVERAGE PRICE
    Value 12 w/e 3rd December 17  (£m) Value 12 w/e 2nd December 18 (£m) Share % % y-o-y Volume 12 w/e 3rd December 17 kg (m) Volume 12 w/e 2nd December 18 kg (m) Share % % y-o-y £/kg 12 w/e 3rd December 17 £/kg 12 w/e 2nd December 18 £ y-o-y % y-o-y
    Total Category 493.7 513.2 100.0 4.0% 126.0 130.6 100.0 3.7% 3.92 3.93 0.01 0.3%
    Chicken Breast 263.8 279.9 54.5 6.1% 46.0 49.1 37.6 6.6% 5.73 5.70 -0.03 -0.5%
    Chicken Leg 65.8 70.8 13.8 7.6% 22.6 25.1 19.2 11.2% 2.92 2.82 -0.10 -3.4%
    Chicken Pieces 4.1 1.8 0.3 -56.0% 2.2 1.0 0.8 -55.7% 1.82 1.81 -0.01 -0.5%
    Whole Chicken 104.2 104.3 20.3 0.2% 44.1 44.6 34.1 1.2% 2.36 2.34 -0.02 -0.8%
    Turkey 30.8 32.4 6.3 5.5% 5.9 6.5 4.9 9.6% 5.22 5.03 -0.19 -3.6%
    Turkey Breast 9.7 8.4 1.6 -13.2% 1.2 1.1 0.8 -10.9% 7.95 7.74 -0.21 -2.6%
    Turkey pieces 9.0 9.6 1.9 6.7% 1.7 1.8 1.4 7.6% 5.41 5.36 -0.05 -0.9%
    Turkey roll/roast 1.5 1.5 0.3 4.9% 0.3 0.4 0.3 15.8% 4.82 4.35 -0.47 -9.8%
    Whole Turkey 4.7 5.1 1.0 9.0% 1.5 1.6 1.2 2.5% 3.06 3.26 0.20 6.5%
    Other poultry 19.3 18.8 3.7 -2.4% 3.1 2.6 2.0 -16.8% 6.24 7.31 1.07 17.1%
    Total Category 493.7 513.2 100.0 4.0% 126.0 130.6 100.0 3.7% 3.92 3.93 0.01 0.3%
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleFeature: The future is digital
    Next Article Gressingham Duck Launches ‘Dine in with Duck’ Campaign
    Chloe Ryan

    Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

    Read Similar Stories

    News

    Shoppers need to pay 40p more per dozen for free range eggs

    April 5, 2022
    Retail

    Grocery sales fall as shoppers avoid car journeys due to fuel shortages

    October 13, 2021
    Retail

    Shopping patterns show flicker of change as commuters return

    September 15, 2021
    Most Read

    Australia’s biggest chicken processors to fix unfair contracts with farmers after ACCC investigation

    May 26, 2022

    Egg prices could rise as much as 21% this year as Bird Flu hits the US

    May 26, 2022

    Highly pathogenic avian influenza (HPAI) in the UK and Europe

    May 25, 2022
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • AA Farmer
    • Farm Contractor
    • Pig World
    • OvertheCounter

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo