Facebook Twitter Instagram
    • FREE Email Newsletters
    • About Us
    • Advertise
    • Contact Us
    • FREE Magazine Subscriptions
    Twitter LinkedIn
    Podcast
    Poultry News
    • Production
      • Broiler Production
      • Ducks
      • Egg Production
      • Game
      • Hatching
      • Housing
      • Turkeys
    • Processing
    • Business & Politics
      • Business
      • Economics
      • EU & Politics
      • Marketing
      • People
      • Training & Education
    • Welfare
      • Environment
      • Food Safety
      • Vet & Medication
      • Welfare
    • Feed
    • Genetics
    • New Products
    • Magazines
      1. July 2022
      2. June 2022
      3. May 2022
      4. April 2022
      5. February 2022
      6. January 2022
      Featured

      Protected: Poultry Business – July 2022

      By Michael BarkerJune 28, 2022
      Recent

      Protected: Poultry Business – July 2022

      June 28, 2022

      Protected: Finalists Supplement – National Egg & Poultry Awards 2022

      June 27, 2022

      Protected: Innovation Supplement 2022

      June 1, 2022
    • Jobs
      • Browse Jobs
      • Post a Job
      • Manage Jobs
    • Events
      • National Egg and Poultry Awards
      • Poultry Fair
    Poultry News
    Retail

    Egg & poultry sales data: Versatility to be key factor as barbecue season looms

    Chloe RyanBy Chloe RyanMay 16, 20194 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Email

    Poultry Business has teamed up with market research firm Kantar to provide readers with detailed insight and analysis into the retail market for eggs and poultry. We take a look at what has been driving sales in supermarkets in the past 12 weeks.

    By Tobias Hill-Summers, Kantar analyst

    The egg market has grown in both spend and volume terms over the past 12 weeks, with volume growing 0.5 percentage points faster than value, at 1.6%. The main driver of growth in the egg market has been the increase in number of shopping trips including eggs, growing by 1.6%, which has contributed £3.6m in additional spend to the category.

    Fewer shoppers are holding back market growth, with half a percentage fewer shoppers over the 12 weeks, a trend that’s costing the egg market £1m. We are seeing a slight change in promotions; there are 2% less compared to last year, driven by a 40% decrease in Y for £X promotions, however total price reduction promotions have increased by 3.5%. Although promotions have fallen, this has not had any effect on the average price, which has remained flat.

    Poultry meat

    The poultry meat market has seen slight growth of 0.4% in the past 12 weeks, driven by more trips, with shoppers making on average 5.3 trips over the period. There are challenges in the short term, with a fall in the number of shoppers directly affecting the market and driving out almost £2.9m of sales compared to last year.

    Brands remain a relatively small proportion of the market and have struggled against private label. In branded poultry, sales of all cuts have fallen within chicken, with value down 7.9%. For turkey where brands are stronger, we are seeing the same trend, with branded value sales on primary turkey falling by 51.1%, driven almost exclusively by declines in branded turkey roasting cuts.

    With shoppers more conscious of how they’re spending their money, the pricing relationship will continue to be important not only between poultry and other proteins, but also tiers within poultry. We know that retailers are still looking to implement Everyday Low Pricing Strategies, with promotions falling over the long term. Looking ahead to the summer, we know that chicken performs well at barbecue occasions and is a large part of flavour-based NPD on the barbecue fixture, so may well see strong sales with another hot summer. The affordability and versatility of chicken will remain key to attracting shoppers and capitalising on the longer summer months.

     

    TOTAL EGGS VALUE VOLUME AVERAGE PRICE
    Value 12 w/e 22 April 2018 (£m) Value 12 w/e 21 April 2019 (£m) Share % % y-o-y Volume 12 w/e 22 April 2018 kg (m) Volume 12 w/e 21 April 2019 kg (m) Share % % y-o-y £/kg 12 w/e 22 April 2018 £/kg 12 w/e 21 April 2019 £ y-o-y % y-o-y
    Total Category 219.1 221.6 1.1% 1521.3 1545.1 1.6% 0.14 0.14 0.00 0.0%
    TOTAL POULTRY VALUE VOLUME AVERAGE PRICE
    Value 12 w/e 22 April 2018 (£m) Value 12 w/e 21 April 2019 (£m) Share % % y-o-y Volume 12 w/e 22 April 2018 kg (m) Volume 12 w/e 21 April 2019 kg (m) Share % % y-o-y £/kg 12 w/e 22 April 2018 £/kg 12 w/e 21 April 2019 £ y-o-y % y-o-y
    Total Category 484.5 487.4 100.0 0.6% 125.0 126.1 100.0 0.9% 3.88 3.87 -0.01 -0.3
    Chicken Breast 290.5 298.7 61.3 2.8% 50.5 51.9 41.2 2.9% 5.76 5.76 0.00 0.0
    Chicken Leg 73.2 77.4 15.9 5.7% 25.1 27.3 21.7 9.0% 2.92 2.83 -0.09 -3.1
    Chicken Pieces 3.1 1.9 0.4 -40.7% 1.8 1.1 0.9 -39.2% 1.76 1.71 -0.05 -2.8
    Whole Chicken 111.5 104.1 21.3 -6.7% 45.5 43.8 34.7 -3.8% 2.45 2.38 -0.07 -2.9
    Turkey 27.3 26.9 5.5 -1.3% 5.0 4.9 3.9 -2.2% 5.49 5.54 0.05 0.9
    Turkey Breast 10.1 10.1 2.1 0.0% 1.3 1.3 1.0 0.9% 7.87 7.81 -0.06 -0.8
    Turkey pieces 10.4 10.7 2.2 2.9% 1.9 2.0 1.6 2.7% 5.39 5.40 0.01 0.2
    Turkey roll/roast 1.8 0.8 0.2 -52.4% 0.4 0.2 0.2 -50.0% 4.65 4.43 -0.22 -4.7
    Whole Turkey 2.3 1.4 0.3 -39.8% 0.6 0.3 0.3 -38.3% 4.09 4.00 -0.09 -2.2
    Other poultry 15.5 15.1 3.1 -2.8% 2.5 2.2 1.8 -11.5% 6.13 6.73 0.60 9.8

     

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleAnalysis: preparing for net zero
    Next Article Comment: Brexit is already biting the poultry sector at the Irish border
    Chloe Ryan

    Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

    Read Similar Stories

    News

    Shoppers need to pay 40p more per dozen for free range eggs

    April 5, 2022
    Retail

    Grocery sales fall as shoppers avoid car journeys due to fuel shortages

    October 13, 2021
    Retail

    Shopping patterns show flicker of change as commuters return

    September 15, 2021
    Most Read

    Comment: The funding for research on avian influenza is much needed

    July 5, 2022

    Avara Foods’ mission to report carbon emissions

    July 5, 2022

    Analysis: How ‘agflation’ is driving up the cost of chicken

    July 5, 2022
    © 2022 Lewis Business Media. All Rights Reserved.
    Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

    Privacy Policy | Cookie Policy | Terms & Conditions

    • AA Farmer
    • Farm Contractor
    • Pig World
    • OvertheCounter

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsREJECT ALLAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
    cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
    explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
    ppwp_wp_session30 minutesNo description
    tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
    OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
    _gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
    _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
    tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
    tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
    SAVE & ACCEPT
    Powered by CookieYes Logo