Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • 2026 British Pig & Poultry Fair guide
    • May 2026
    • March 2026
    • 2026 Feed & Nutrition supplement
    • February 2026
    • January 2026
    • December 2025
    • November 2025
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. 2026 British Pig & Poultry Fair guide
    2. May 2026
    3. March 2026
    4. 2026 Feed & Nutrition supplement
    5. February 2026
    6. January 2026
    7. December 2025
    8. November 2025
    9. October 2025
    10. September 2025
    11. 2025 Buildings supplement
    12. August 2025
    13. 2025 Poultry Health supplement
    14. July 2025
    15. 2025 National Egg and Poultry Awards finalists supplement
    16. June 2025
    17. 2025 Innovation supplement
    18. May 2025
    19. April 2025
    20. March 2025
    21. 2025 Feed and Nutrition supplement
    22. February 2025
    23. January 2025
    24. December 2024
    25. November 2024
    26. October 2024
    27. September 2024
    28. 2024 Building for the Future supplement
    29. August 2024
    30. 2024 Poultry Health supplement
    31. July 2024
    32. 2024 National Egg and Poultry Awards finalists supplement
    33. June 2024
    34. 2024 Innovation supplement
    35. Pig & Poultry Fair 2024
    36. May 2024
    37. April 2024
    38. March 2024
    39. February 2024
    40. January 2024
    41. December 2023
    42. November 2023
    43. Processing Equipment Supplement – Nov 2023
    44. October 2023
    45. Building Supplement – Sept 2023
    46. September 2023
    Featured

    2026 British Pig & Poultry Fair guide out now

    By Elmarie BassonMay 13, 2026
    Recent

    2026 British Pig & Poultry Fair guide out now

    May 13, 2026

    Poultry Business – May 2026 issue out now

    May 6, 2026

    Poultry Business – April 2026 issue out now

    April 7, 2026
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Hatching

In-ovo sexing technology introduced to new hatchery Norway

Chloe RyanBy Chloe RyanJuly 18, 20242 Mins Read
Facebook Twitter LinkedIn Email
pic credit: Orbem
Share
Facebook Twitter LinkedIn Email

A new hatchery in Norway is to use in-ovo sexing technology.

The hatchery, which will be operational by the beginning of 2025, is being build in Sirevåg, and will use Genus Focus sexing technology, which enables eggs to be sexed prior to hatching, removing the need to cull day old male chicks.

The system soon to be installed by Sirevåg Hatchery was developed by the Munich-based company Orbem. Its in-ovo sexing solution is based on MRI scanning and image analysis of the egg, a process that is supported by artificial intelligence. Orbem is working on the hatchery with the Vencomatic Group, an automation and equipment distributor in the poultry industry.

Andreas Salte is chief executive of Sirevåg Rugeri AS, the firm behind the hatchery. “We are very pleased to have agreed with Orbem and the Vencomatic Group to deliver a solution for in-ovo sexing for our new hatchery. This will contribute to more sustainable egg production, replacing the culling of day-old male chicks with eggs sexed during the hatching process,” he said.

“We have long followed the technological development of sexing of the hatching egg, and the Genus Focus has had an impressive development over the past few years. Many in the egg industry welcome this technology. We really look forward to being able to offer this solution for in-ovo sexing to our customers.”

Share. Facebook Twitter LinkedIn Email
Previous ArticleGrocery inflation continues downwards trajectory
Next Article Farming the most valued profession behind only nursing, new survey shows
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Production

RSPCA Assured members prepare for updated turkey welfare standards

May 19, 20262 Mins Read
Production

EU poultry prices strengthen as imports rise

May 14, 20261 Min Read
Housing

New RASE report calls for farm building rethink

May 13, 20262 Mins Read
Latest News

Poultrymeat outlook: Strong demand and a sector ready to grow

May 22, 2026

Over 8,000 visit the British Pig & Poultry Fair

May 21, 2026

Sustell and PoultryPlan team up on poultry footprint reporting

May 20, 2026
Sponsored Content

Take Control of Your Farm’s Biosecurity with Livetec

May 1, 2026

Address beta-mannans in broiler diets to optimise bird health and performance

April 1, 2026
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.