UK consumers worked their way through an extra 49 million eggs in the first quarter of this year compared with the same period in 2015, according to new industry figures.
Retail egg sales increased by 4%, year-on-year, during the 12 weeks to March 27, building on a 7% year-on-year first quarter gain between 2015 and 2014.
“Research shows that eggs are now seen by consumers as a healthy, nutrition packed and versatile food, and I’m delighted that sales are continuing to back this up,” said British Egg Industry Council Chairman, Andrew Joret. “What’s even more exciting is that eggs are so in vogue that we’re confident that sales will continue to grow.
“You will find it hard to find a social media user not familiar with the craze for eggs and avocado, and with the results of the Advisory Committee on the Microbiological Safety of Food (ACMSF) report, published in January, which concluded that British Lion eggs can safely be eaten runny, even by pregnant women, babies and elderly people, we’re expecting even more consumers to wake up to the benefits of eggs.”