A national campaign to raise awareness of the latest egg safety advice for vulnerable groups and to remind care caterers of the nutritional value of eggs for older people, has been launched by the British Egg Industry Council (BEIC) in partnership with the National Association of Care Caterers (NACC).
The campaign builds on the recent report by the Government’s Advisory Committee on the Microbiological Safety of Food (ACMSF) which concluded that British Lion eggs can safely be eaten runny, even by pregnant women, babies and elderly people.
“We have been confident for some time that the safety record of British Lion eggs means that vulnerable groups such as pregnant women, babies and elderly people should be able to consume them when runny,” said BEIC chairman, Andrew Joret (pictured above).
“There is also evidence to suggest that egg consumption can be highly beneficial for older people, helping to guard against issues such as sarcopenia.”
As part of the new campaign, BEIC representatives will speak at NACC regional meetings in Wales, Scotland, South East, South West, North and Midlands throughout June and July, highlighting the findings of the ACMSF report and encouraging caterers and operators to specify British Lion eggs to ensure that their residents benefit from the expected change in the official FSA advice on eggs over the coming months.
A digital campaign has also been developed, with an e-shot outlining the change in advice set to be distributed to all NACC members in mid-June.