The British Lion Eggs Instagram account has gained 8000 followers in less than six months following the launch of a range of new recipe videos.
“We already have a strong online presence in place from eggrecipes.co.uk and egginfo.co.uk and with the addition of social platforms, we are now able to reach an even larger demographic,” said British Egg Industry Council chairman, Andrew Joret.
“More and more consumers are using Instagram, so for our account to have such a significant online presence, helps us to inspire consumers to eat more eggs.”
The organisation’s Eggrecipes account was boosted through being featured by “Instagram star” Lottie Murphy, who has more than 30,000 followers, a focus which has helped the Eggrecipes following rise from 4,000 to 12,000 since February this year.
