Suffolk-based poultry producer Gressingham Duck has teamed up with barbecue brand Weber for a new summer promotion aimed at attracting shoppers during peak barbecue season.
Running from mid-June to the end of August, the prize draw will appear on 250,000 packs of Gressingham’s fresh duck products sold across major supermarkets. Shoppers will have the chance to win a barbecue bundle worth over £600, including a Weber Master-Touch Charcoal Barbecue, accessories, and a smart grilling hub. Runners-up can win Gressingham Duck hampers.
The promotion is supported by a digital campaign, including Gressingham’s newsletter and social media channels. Entrants will also receive a downloadable recipe eBook featuring barbecue ideas from both Gressingham and Weber.
Gressingham said these kinds of campaigns help boost customer engagement and offer insights into consumer habits, particularly during the summer months when outdoor cooking is popular.