Bird Bros has announced it will phase out colony cage egg production by 2028, and switch instead to barn production
The move marks a major strategic shift for the family-owned business, which has been producing eggs at its Sunny Farm headquarters in Bedfordshire since 1969. Currently, the business supplies over four million eggs a week to retailers, wholesalers, and food service businesses across the UK.
The firm said its first Bird Bros barn eggs are set to hit the market towards the end of 2024.
Bird Bros will continue to supply free range eggs from both its company owned and contracted producer arrangements.
Stuart Bird, production director at Bird Bros, said: “There is an increasing number of barn systems operating successfully across the UK and we can see the benefits this model provides. The UK egg market is evolving rapidly, and we know that as we look to the future, barn eggs will have a significant role to play. We want to be among those leading the charge in moving away from colony cage egg production.”
Matthew Bird, Commercial Director at Bird Bros, said: “Having been a significant player in the egg production industry for more than 55 years, we understand how important it is to remain agile and forward thinking to thrive as a successful business.
“While many of the major grocers will be ending sales of enriched colony eggs by the end of 2025, our decision to invest significantly in barn egg production has been driven by our desire to improve hen welfare and meet the evolving requirements of our broad customer base.
“There will be a market for value-focussed eggs with strong animal welfare credentials, as well as the free-range produced eggs we provide. With our customer base encompassing many different channels, we see a huge opportunity for barn eggs, and it is the key driver behind our decision to move decisively into barn egg production.”