Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • October 2025
    • September 2025
    • 2025 Buildings supplement
    • August 2025
    • 2025 Poultry Health supplement
    • July 2025
    • 2025 National Egg and Poultry Awards finalists supplement
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. October 2025
    2. September 2025
    3. 2025 Buildings supplement
    4. August 2025
    5. 2025 Poultry Health supplement
    6. July 2025
    7. 2025 National Egg and Poultry Awards finalists supplement
    8. June 2025
    9. 2025 Innovation supplement
    10. May 2025
    11. April 2025
    12. March 2025
    13. 2025 Feed and Nutrition supplement
    14. February 2025
    15. January 2025
    16. December 2024
    17. November 2024
    18. October 2024
    19. September 2024
    20. 2024 Building for the Future supplement
    21. August 2024
    22. 2024 Poultry Health supplement
    23. July 2024
    24. 2024 National Egg and Poultry Awards finalists supplement
    25. June 2024
    26. 2024 Innovation supplement
    27. Pig & Poultry Fair 2024
    28. May 2024
    29. April 2024
    30. March 2024
    31. February 2024
    32. January 2024
    33. December 2023
    34. November 2023
    35. Processing Equipment Supplement – Nov 2023
    36. October 2023
    37. Building Supplement – Sept 2023
    38. September 2023
    Featured

    Poultry Business – October 2025 issue out now

    By Chloe RyanOctober 13, 2025
    Recent

    Poultry Business – October 2025 issue out now

    October 13, 2025

    Poultry Business – September 2025 issue out now

    September 19, 2025

    Poultry Business – 2025 Buildings supplement out now

    September 19, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Feed & Nutrition

Feeding for Improved Productivity

Chloe RyanBy Chloe RyanAugust 11, 20233 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

This article first appeared in the Poultry Health supplement published in August’s issue of Poultry Business

Feeding for good gut health is currently a popular topic as a result of pressures like the reduction of antibiotic usage and the ever-increasing pressures for efficient productivity.

Additives play an important role in supporting gut health with pre and probiotics being popular, but another alternative known to support a healthy gut, thus improving productivity is botanicals such as essential oils.

Essential oils, such as oregano, and their derivatives when included in a poultry diet can increase weight gain and improve feed conversion rates without the use of antibiotics. One such product is Techna’s Aviance.

This product is composed of a specially formulated blend of encapsulated active ingredient essential oils such as those found in oregano including oregano and thyme. Aviance has been proven in-field, across the world to improve FCR, increase weight gain and contribute to a well-balanced micro-flora.

When feeding essential oils, to gain maximum gain, slow-release encapsulation is important. The encapsulation ensures the active ingredient essential oils are available specifically to the intestinal tract, preventing prior degradation when passing first through the gizzard and stomach.

Techna’s trials with this method of targeted release of essential oils when developing Aviance, has shown that the targeted exposure to the blend of essential oils increased the length of villi in the intestine along the duodenum and jejunum. The increased villi length and crypt depth seen with Aviance, increases the absorption area, therefore allowing nutrients from the feed to be absorbed more effectively.

At the research facility Euronutrition near Le Mans, France, trials have been conducted to show that the efficiency of the encapsulation essential oils resulted in an improvement of metabolisable energy coefficient that equated to a matrix value of 50 Kcal.

Iain Campbell, Techna’s UK poultry technical manager, says: “Assigning a conservative matrix value to a product such as Aviance allows you to alter your formulation to account for the improved gut efficiency. So, you can get more out of your current feed or through precision nutrition, you can formulate to accommodate the extra energy available”.

“Some essential oil products, such as Aviance, are beneficial to both conventional and organic poultry while being verified to be used in organic systems. They are also incredibly versatile in that all poultry species, from turkeys and broilers to laying hens, can benefit from their use,” says Campbell.

So next time you are looking to feed for efficiency and improved productivity, consider the use of essential oils, and specifically if they are encapsulated or not.

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleAvian influenza spreads to foxes in Northern Ireland
Next Article Poultry farmers urged to speak up over ammonia rules that have halted planned farm development
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

New Products

Noble Foods adds more omelette flavours to its frozen range

October 28, 20251 Min Read
New Products

LJ Fairburn launches new Better Eggs brand into Asda

October 24, 20251 Min Read
News

Comment: In praise of Legghorn, the brand new innovative chicken brand

October 23, 20254 Mins Read
Latest News

Mandatory housing measures introduced for poultry across parts of England

October 29, 2025

Noble Foods adds more omelette flavours to its frozen range

October 28, 2025

New poultry sector chair for Red Tractor

October 28, 2025
Sponsored Content

Can Aviance improve production and shell quality in full laying cycle?

October 1, 2025

How can UK farmers make poultry profitable without losing welfare?

September 1, 2025
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.