Domino’s Pizza Group has unveiled Chick ’N’ Dip, a new chicken-focused sub-brand aimed at capturing a share of the UK’s £3.1bn fried chicken sector.
The concept, launched on 8 September, is currently being trialled across 187 Domino’s stores in the North West of England and Northern Ireland, with a national rollout planned for 2026. The menu features crispy tenders, wings and boneless bites, served with nine globally inspired dips, including Hot Honey, Katsu Curry and Ghost Chilli Glaze.
The move is designed to complement Domino’s core pizza business, which grew nearly 5% in the first half of the year and now holds more than 50% market share. By broadening its offer, Domino’s aims to encourage its customers to visit more often.
Chief executive Andrew Rennie described Chick ’N’ Dip as “a bold new chapter” for the group: “By creating a dedicated concept that combines globally inspired flavours with high-quality chicken, we’re opening up a significant growth opportunity for our UK & Ireland business.”
The sub-brand is being supported by Domino’s national supply chain and delivery network, which averages delivery times under 25 minutes.