Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • June 2025
    • 2025 Innovation supplement
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. June 2025
    2. 2025 Innovation supplement
    3. May 2025
    4. April 2025
    5. March 2025
    6. 2025 Feed and Nutrition supplement
    7. February 2025
    8. January 2025
    9. December 2024
    10. November 2024
    11. October 2024
    12. September 2024
    13. 2024 Building for the Future supplement
    14. August 2024
    15. 2024 Poultry Health supplement
    16. July 2024
    17. 2024 National Egg and Poultry Awards finalists supplement
    18. June 2024
    19. 2024 Innovation supplement
    20. Pig & Poultry Fair 2024
    21. May 2024
    22. April 2024
    23. March 2024
    24. February 2024
    25. January 2024
    26. December 2023
    27. November 2023
    28. Processing Equipment Supplement – Nov 2023
    29. October 2023
    30. Building Supplement – Sept 2023
    31. September 2023
    Featured

    Poultry Business – June 2025 issue

    By Chloe RyanJune 9, 2025
    Recent

    Poultry Business – June 2025 issue

    June 9, 2025

    Poultry Business – 2025 Innovation supplement

    June 9, 2025

    Poultry Business – May 2025 issue

    May 15, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Food Safety

Eggs for all – vulnerable groups get the message

Chloe RyanBy Chloe RyanNovember 27, 20172 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

British Lion eggs has launched a major new campaign to capitalise on the recent announcement by the Food Standards Agency that everyone can now enjoy runny eggs – as long as they have the British Lion mark on. 

The six-month campaign, which launched on 1 November, includes advertising, direct mail, celebrity promotions and digital advertising to ensure that everyone in vulnerable groups gets the message that they can enjoy a dippy egg.

Backing the campaign is weaning expert and celebrity, Annabel Karmel, who has launched a dedicated eggs hub on her weaning website with a collection of recipes to inspire mums to cook runny eggs for their little ones. 

Mums are also being targeted with a six month long digital campaign on leading mother and toddler websites, Made for Mums and BabyCentre, alongside full page ads in Mother and Baby and Gurgle.

Nearly half a million mums-to-be will be told the good news through a leaflet included in “Bounty” packs, which are given to all expectant mothers through the GP service.  And they will also see posters and 15,000 leaflets on display in 750 of the top GP surgeries across the country.

British Lion eggs is also targeting care homes with a campaign to get eggs back on the menu for elderly people.  As well as stands at exhibitions and direct targeting of major care home groups, 20,000 care homes have been sent a new brochure highlighting the change in advice.

Andrew Joret, chairman of the British Egg Industry Council, said: “The Lion scheme has maintained the highest standards for two decades to ensure the superior safety of British Lion eggs. Now is an important time to get the message out to key groups of consumers and their advisers so they can enjoy runny eggs again and benefit from the fantastic nutritional benefits they provide.”

Share. Facebook Twitter LinkedIn Email
Previous ArticleRetailers publish campylobacter results
Next Article NFU welcomes Industrial Strategy’s recognition of UK food production
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Health & Welfare

£1 billion boost for UK biosecurity with new national centre

June 26, 20252 Mins Read
Health & Welfare

Avian Influenza confirmed in North Yorkshire

June 23, 20251 Min Read
Health & Welfare

Avian flu confirmed in backyard flock

June 18, 20251 Min Read
Latest News

Fridays wins Court of Appeal judgment on business rates

July 1, 2025

Global poultry outlook for 2025/26 clouded by geopolitics and disease

July 1, 2025

L.J. Fairburn & Son reports strong year of growth

July 1, 2025
Sponsored Content

Navigating Sustainability in Egg Production: Practical Steps for Producers

June 1, 2025

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.