2 Sisters Food Group’s agriculture director Nick Davies has outlined the challenges and opportunities in the poultry industry.
Speaking at this week’s Pig & Poultry Fair at Stoneleigh, Warwickshire, Mr Davies outlined his blueprint for success through a three ‘P strategy’: planet, process and people.
He said: “I was very grateful to be given an opportunity to speak this year. It’s a critical time for the industry given the massive external challenges we face, and I set out where I think we need to go in the future to bring about sustained success for our sector.”
Mr Davies highlighted three broad areas which he believes need focus on to ensure a sustainable future – environmental commitments; process innovations and retaining and training the best people to drive the poultry sector forward.
“If the sector can get its commitment to people, process and planet right, then we stand a very good chance of getting through the toughest environment I’ve ever seen in my career,” he said.
“We’ve all seen poor crop years, inflation, even labour availability being squeezed at certain times of the year. But never everything, all at the same time, and many degrees worse than we’ve seen before.”
Mr Daviies highlighted his own business’ trial innovations such as CCTV flock monitoring, new feed and breed trials which in time should take the sector to the next level of progress.