Waitrose has completed its transition to using chicken that meets the Better Chicken Commitment in all its own brand chicken products. This includes fresh, frozen, and ingredient chicken – including ready meals and sandwiches.
This timeline surpasses the BCC deadline of 2026.
“The move demonstrates our determination to lead the industry towards higher standards, ” said Charlotte Di Cello, chief commercial officer at Waitrose. “We are proud to work hand in hand with our brilliant British farmers and our customers to drive positive change, champion better transparency, and create a more compassionate and sustainable future for all.”