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    Poultry Business – July 2026 issue out now

    By Chloe RyanJuly 2, 2026
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Business & Politics

Hands on expertise at European broiler, breeder and hatchery seminar

Chloe RyanBy Chloe RyanAugust 31, 20172 Mins Read
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The biennial Cobb Europe technical seminar at Harderwijk, Netherlands, brought together more than 50 people from 20 countries for a week-long technical seminar covering breeder, broiler and hatchery management, together with animal health and environmental topics.

The program featured almost 30 presentations from Cobb and guest speakers and included visits to the
Probroed & Sloot hatchery at Meppel as well as to nearby Cobb breeder and broiler farms. Practical
demonstrations that included quizzes and group work helped to provide hands-on training in particular
with health topics.

“It has been a pleasure for the Cobb Europe team to host our customers across our EMEA region in the
Netherlands where we have both pedigree and pipeline production farms,” said Matthew Wilson, Cobb
Europe technical services director.

”In Europe, the Middle East and Africa we serve a most diverse region both geographically and
culturally. This event not only allows our customers to get to know each other across the region but also
for them to understand and appreciate they are a valuable part of the wider Cobb family.

“By the end of the week, attendees were able to improve their practical technical knowledge and
acquire skills they can use in their own businesses to maximize the genetic potential of our stock and
gain knowledge from fellow customers across the region,” Wilson said.

Rick Verhoijsen, broiler account manager of ForFarmers, said the seminar enabled him to raise his
level of knowledge and broaden his network.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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