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    Poultry Business – August 2025 issue out now

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Business & Politics

Sarah Dean appointed chair of Noble Foods

Chloe RyanBy Chloe RyanAugust 3, 20223 Mins Read
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Sarah Dean – the owner of Noble Foods – has been appointed as its chair, taking over from Chris Bull.

Dean will work closely with the executive team including chief executive Duncan Everett in continuing to grow Noble Foods. While eggs remain at the core of the business, Dean said she would also leverage opportunities within milling (the company recently acquired of Hi-Peak), and poultry (which has recently appointed a new managing director Richard Wood), as well as the agriculture and added value divisions. In addition to this, Noble Foods has a joint venture, Plant Heads, which in 2020 launched Crackd, a vegan liquid egg replacer.

Commenting on her appointment, Sarah Dean said: “Noble Foods has been a family business since it was started as ‘Deans Farm’ by my great-grandfather in 1920. My father, Peter Dean, performed a management buyout in 1991 and I watched as his vision and entrepreneurship grew it rapidly from an egg packing company into a vertically-integrated food business. I have been working very closely with the board for the past three years and the time felt right for me to take on the role of chair to see our family values continue to influence the growth and strategic direction for the future. I’d like to thank Chris Bull for his incredible support over the last year – his guidance has been invaluable in helping to shape our business.

“I often describe the role of family business owner as one of stewardship. My focus must be on the long-term, to ensure business survival for many generations to come. As chair, I will ensure that the decisions we make in the boardroom are taken with this in mind, balanced with our purpose.”

“As anyone working in food and agriculture knows, it is also an incredibly challenging market. The cost of animal feed, the war in Ukraine and rising inflation costs are hitting us all, both on a personal and on a business level. We are doing everything we can to protect all stakeholders from the volatility.”

Noble Foods was taken back into family ownership in 2019, after the retirement of co-owner Michael Kent, who had been in business with Peter Dean since 2006. The company owns several leading egg brands, including the UK’s largest free-range egg brand ‘the happy egg co.’ and the organic brand, Purely Organic, which was recently credited as being Carbon Neutral by The Carbon Trust.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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