Farm assurance scheme RSPCA Assured has announced the appointment of Toby Baker as its new executive director.
Baker will take up his role with RSPCA Assured on Wednesday 7 February 2024 and will also become a member of the RSPCA’s executive leadership team.
He has spent his career to date working across various FMCG marketing and commercial organisations within the consumer healthcare, confectionery, sweet treats, cereal and dessert categories for GlaxoSmithKline, Wrigley, Burtons Biscuits, Cereal Partners Worldwide and Premier Foods.
“I am passionate about all animal welfare but especially within farming and so I am really thrilled to be able to join an organisation that is clear on its purpose, achieving the highest standards of animal welfare in farming,” said Baker.
“The opportunity to join RSPCA Assured as the executive director represents such an amazing opportunity for me to be able to bring my commercial experience to add value to an already successful organisation and I cannot wait to get started.”
David Smith, chair of RSPCA Assured, commented: “I am thrilled to welcome Toby to the team. He brings extensive commercial experience to the role which, combined with his passion for animal welfare, will support us to achieve our strategic ambition for more than 50% of farmed animals in the UK to be reared to RSPCA welfare standards by 2030.”