Poultry products are among hundreds of everyday lines having their prices cut in a £30m drive by Waitrose.
The supermarket has reduced the price of over 200 lines including British meat, fruit and vegetables, store- cupboard staples and products sold on fresh food counters. Further price cuts have been promised for the spring.
The reductions include 270g of Essential breaded British higher-welfare goujons, 10% off at £2.50.
Waitrose said customers would benefit from hundreds of products including Essential and Duchy Organic products being lowered by 8% on average, with poultry, meat, dairy, fish, ready meals and frozen lines being lowered by 10% on average.
James Bailey, executive director at Waitrose, said: “This £30m investment in new lower prices demonstrates our continued commitment to offering our customers the best value for money without compromising our unique, high-quality food sourced to industry-leading animal welfare standards.
“We’ve chosen to lower the prices of hundreds of popular products including fresh, frozen and store cupboard staples, as well as meat and fish on our fresh food counters to make a real difference to our customers’ baskets.”