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    Poultry Business – July 2025 issue

    By Chloe RyanJuly 1, 2025
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Business & Politics

Two new key appointments for Aviagen

Chloe RyanBy Chloe RyanJune 25, 20182 Mins Read
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Following Alan Thomson’s appointment as general manager of Aviagen UK, two other key appointments have been made. Lorenzo Rossi is the new regional technical manager for Western Europe and Stuart Thomson has been appointed head of sales and technical for the UK.

The two are starting their new roles with immediate effect and are already well known to Aviagen customers.

After earning a degree in Agricultural Production in 1993, Rossi began working with one of Italy’s largest integrators, gaining diverse knowledge as both broiler and breeding production manager. In 2008, he joined Aviagen, serving as technical manager for Aviagen Italia’s local customers. Since September 2014, he has also been responsible for customer support in Greece and Cyprus.

In his new role as regional technical manager, Europe, Rossi’s responsibilities in Western Europe will be broadened to include the coordination of customer support for Italy, Greece, Cyprus, France, Spain, Portugal and Morocco. He will also work closely with Stuart Thomson who is responsible for customer support in the UK and Scandinavia.

“Lorenzo brings a wealth of knowledge and experience to Western Europe. He is well respected by colleagues and customers alike, and will continue to strengthen the quality of service that Aviagen provides to our valued customers throughout the region,” said Alan Thomson.

Stuart Thomson has worked with Aviagen for over 20 years. As head of sales and technical for the UK, he will lead the UK team to work with and support customers in the UK.

“I have great confidence that Stuart’s in-depth product knowledge, management expertise and leadership will help continue our tradition of delivering the very best quality of product and process support to promote the success of our valued UK customers and their businesses,” said Alan Thomson.

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Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

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