Noble Foods’ Happy Egg Co is launching a new £1m TV advertising campaign. The ad will go live on 17 February and aims to increase sales of Happy Eggs ahead of pancake day.
“We believe that happy eggs lead to happy days, which is why our latest campaign demonstrates exactly why our brand can help shoppers create delicious dishes any day of the week,” said Laura Sheard, marketing and innovation director at Noble Foods. “It’s a great opportunity to help grow greater awareness of the brand and drive category growth, with 79% of UK adults expected to see and hear the Happy Days ads.”
The ‘Happy Days’ campaign will feature on TV, radio and online from 17 February to 10 April and will be supported with in-store activities across the UK.