Noble Foods has launched a brand-new TV, radio and digital home campaign for its flagship brand – the happy egg co. – following a design overhaul which was unveiled last month.
The new advertising campaign spans primetime TV, radio and digital channels plus social media with the brand’s promise – ‘Happy Hens Lay Tasty Eggs’. The campaign features four of the brand’s real, free-range producers.
The campaign was launched on 5 February nationwide ahead of Shrove Tuesday. The significant investment behind the brand’s refreshed look and feel will see the happy egg co. become the first egg brand to advertise on primetime TV.
The brand has also had new packs designed, which are already in stores across the UK, including Tesco, Co-op, Sainsbury’s and Asda.
Commenting on the new advertising campaign, Kate Charman, senior brand manager at Noble Foods said: “We want to give consumers better understanding of the benefits of buying from the happy egg co., and how our producers care for their flocks”.
“Working with four of our producers for the campaign was great fun. The truth is, they are passionate on or off-screen, so we knew they would be the best champions of the brand. We hope the campaign creates more awareness of the British farming community and how important great welfare is for the best produce”.