Gressingham Foods has revealed a new on-pack promotion to date with luxury appliance brand, Miele, which will give customers the chance to win a new oven.
The campaign, which will run in all major supermarkets and retailers from the beginning of October for three months, will feature on 450,000 packs of Gressingham Duck’s fresh duck products in stores nationwide. It will also be advertised to Gressingham’s Supper Club’s 145,000+ email subscribers and promoted on social media. The competition will also coincide with a TV advertising campaign designed to further promote duck in the run up to Christmas.
The main prize is a Miele oven worth £4,529 (RRP) or the runners-up prize, a 4-piece stainless steel pan set (RRP £599).
“Not only is this the most expensive on pack prize we’ve ever offered, but the competition also coincides with our busiest time of the year in the run up to Christmas,” said Rebecca Alderton, brand manager at Gressingham Duck. “We hope this partnership with Miele and joint promotion of the competition will drive traffic to our website and introduce new customers to both brands.”