Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    • May 2025
    • April 2025
    • March 2025
    • 2025 Feed and Nutrition supplement
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • 2024 Building for the Future supplement
    • August 2024
    • 2024 Poultry Health supplement
    • July 2024
    • 2024 National Egg and Poultry Awards finalists supplement
    • June 2024
    • 2024 Innovation supplement
    • Pig & Poultry Fair 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • Processing Equipment Supplement – Nov 2023
    • October 2023
    • Building Supplement – Sept 2023
    • September 2023
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Subscribe
  • Contact Us
Twitter LinkedIn
Podcast
Poultry News
  • Production
    • Broiler Production
    • Ducks
    • Egg Production
    • Game
    • Hatching
    • Housing
    • Turkeys
  • Processing
  • Business & Politics
    • Business
    • Economics
    • EU & Politics
    • Marketing
    • People
    • Training & Education
  • Welfare
    • Environment
    • Food Safety
    • Vet & Medication
    • Welfare
  • Feed
  • Genetics
  • New Products
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. 2025 Feed and Nutrition supplement
    5. February 2025
    6. January 2025
    7. December 2024
    8. November 2024
    9. October 2024
    10. September 2024
    11. 2024 Building for the Future supplement
    12. August 2024
    13. 2024 Poultry Health supplement
    14. July 2024
    15. 2024 National Egg and Poultry Awards finalists supplement
    16. June 2024
    17. 2024 Innovation supplement
    18. Pig & Poultry Fair 2024
    19. May 2024
    20. April 2024
    21. March 2024
    22. February 2024
    23. January 2024
    24. December 2023
    25. November 2023
    26. Processing Equipment Supplement – Nov 2023
    27. October 2023
    28. Building Supplement – Sept 2023
    29. September 2023
    Featured

    Poultry Business – May 2025 issue

    By Chloe RyanMay 15, 2025
    Recent

    Poultry Business – May 2025 issue

    May 15, 2025

    Poultry Business – April 2025 issue

    April 8, 2025

    Poultry Business – March 2025 issue

    March 12, 2025
  • Jobs
    • Browse Jobs
    • Post a Job
    • Manage Jobs
  • Events
    • National Egg and Poultry Awards
    • Poultry Fair
    • Webinars
Twitter LinkedIn
Poultry News
Business & Politics

Nielsen launches new FMCG analytics tool

Chloe RyanBy Chloe RyanJune 29, 20173 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

The FMCG industry’s first truly open, cloud-based and highly scalable technology platform was unveiled yesterday by Nielsen at their CoNEXTions Conference in Los Angeles.

The Nielsen Connected System is designed with and for decision-makers across FMCG and retail companies to foster collaboration and align organisations to achieve sustained, profitable growth in today’s ever-evolving industries. It encompasses the widest range of data, analytics and role-based applications from Nielsen and a rapidly expanding group of Connected Partners. In today’s challenging marketplace, the Connected System delivers actionable, coordinated decision making, aligning organisations around what’s happening with their business, pinpointing the drivers of performance, and identifying actions to drive growth.

“For more than 90 years, we’ve maintained our position as a global measurement leader by responding to market changes and client challenges with resolve and innovation,” said Steve Hasker, Global President and Chief Operating Officer at Nielsen. “Continuing that tradition, the Nielsen Connected System is the next generation of interconnectivity. This is a direct response to the changes and shifts happening in the FMCG and retail industry. Now more than ever, the industry needs new tools to help align businesses to the right resources to create forward momentum through data fueled decisions and analytics.”

Grounded by the most granular, richest data available in the FMCG space, the Nielsen Connected System will bring clarity to what’s happening in the market from every angle. Nielsen’s deep media and consumer measurement data (inclusive of retail point-of-sale data, consumer panel, e-commerce, fresh food and cross platform media data) is integrated with first- and third-party datasets, including data directly from clients and Nielsen’s Connected Partner Program. Nielsen’s reference data, the world’s most robust retail and shopper information, powers this system to make integration across data sources and countries simple. Within this open and agile platform, data sets can be easily accessed via APIs and connectors, allowing clients to extract the data they need to fit their own technology strategy.

Within the Nielsen Connected System, a new class of visual and intuitive applications will also be launched to the marketplace. The Connected System’s Business Intelligence apps, designed for decision makers across a number of functions within the organisation, will help companies diagnose what’s happening and why within their own business. These continuously updated and embedded  apps, developed based on user-input to cater to the needs of different roles, will help retailers and manufacturers get a quick and accurate read on the state of the business, align on a common view and foster collaboration for growth.

Additionally, Planning, Simulation and Activation applications are a core component of the Nielsen Connected System to help answer the question, “what’s next?” Across innovation, assortment, price and promotion, media and beyond, Nielsen’s connected applications will help FMCG and retail companies plan, simulate and identify opportunities, business problems and power the right actions and solutions for everyday decisions, and long-term planning.

Hasker said, “The future is here, with the foundations of the Connected System already in practice. Today, Nielsen is powering the ability to spot emerging trends, provide a single view into what’s happening, diagnose performance gaps and act on opportunities to confidently move from what’s happening to why to what’s next. We will continue to build and evolve our system over time and look forward to announcing new features over the next year.”

Share. Facebook Twitter LinkedIn Email
Previous ArticleVet Devin Stuart joins Cobb Europe
Next Article NFU pushes home the need for investment in British agriculture
Chloe Ryan

Editor of Poultry Business, Chloe has spent the past decade writing about the food industry from farming, through manufacturing, retail and foodservice. When not working, dog walking and reading biographies are her favourite hobbies.

Read Similar Stories

Business

Poultry revenue up 20.3% at Cranswick

May 21, 20252 Mins Read
Business & Politics

New appointment for Elanco pig and poultry team

May 20, 20251 Min Read
Business & Politics

Welcome for EU deal that paves the way for SPS agreement

May 19, 20252 Mins Read
Latest News

Red Tractor owners appoint Alistair Mackintosh as Red Tractor Chair

May 23, 2025

Total UK poultry meat production falls

May 22, 2025

EU broiler price rises again

May 22, 2025
Sponsored Content

Maintain stable and continuous coccidiosis control amidst stocking density reductions

November 1, 2024

How to improve your forecasting accuracy

October 1, 2024
© 2024 MA Agriculture Ltd, a Mark Allen Group company

Privacy Policy | Cookies Policy | Terms & Conditions

  • Farmers Weekly
  • AA Farmer
  • Farm Contractor
  • Pig World

Type above and press Enter to search. Press Esc to cancel.